According to a recent survey conducted by Survey Monkey, 59% of consumers would consider letting retailers know where they are in-store in exchange for exclusive values and savings. Another study from McKinsey reveals that the economic impact of IoT at retail will be close to $1.2 trillion by the year 2025.

These are exciting times for retailers. More so with the advent of technologies such as iBeacon, that makes marketing to customers, at the right place, at the right time, with highly relevant and personalized offers, easier than ever before.

We recently conducted a webinar on ‘7 Ways Retailers can Cash in on Beacon Marketing’ to talk about different ways in which retailers can use beacons to surprise and delight customers.

In the webinar, Ravi Pratap, CTO and Co-founder, of MobStac discussed iBeacon Marketing and the benefits of marketing with beacons. He was accompanied by Neha Mallik, Senior Marketer at MobStac, (yes, that’s me!) who talked about 7 beacon marketing campaign ideas retailers could use. At the end of the webinar, we discussed the dos and don’ts for iBeacon Marketing.

If you are planning a beacon pilot, take a look at Beaconstac, that includes everything you need to get started. Using Beaconstac you can set up your own campaign, without a developer’s help!