Creating a Beacon Campaign for your Real Estate

The latest vertical to be exploring beacons is the real estate business. Real estate companies are fast realizing how important a role beacons can play in their marketing strategy. These devices can enhance the customer house hunting experience to a great extent by notifying customers about houses that are on sale in the vicinity, sending specifications of the house they are standing in front of, and engaging them with 360 degree view videos of the house and more.

To showcase how you can easily create a beacon campaign for your property, let’s create one to notify prospective buyers about the property being available for sale, along with some basic information about it. Let’s get started:

Campaign Objective:

The objective of this campaign is to notify prospective buyers about the house at ‘12, Taylor Street, Ilford’ being available for sale by sending a ‘Check out this house!’ notification, that will also contain some information about the number of bedrooms, parking slots etc., available in that house. The notification will be sent to your app users who come within the range of the beacon, between 10am and 5pm, as that this the time your agents will be present their to further assist them in case they are interested in buying.

Step 1: Add Beacons to the dashboard and install them at the venue

Before we begin, the first thing to do is to purchase a couple of beacons. An easy way to do that is simply placing an order here. Once you have your beacons, add their details such as UUID, major and minor numbers, to the Beaconstac dashboard, as shown in the image below. You can also name the beacons for easy identification.

For the purpose of this campaign, I have named the beacon as ‘12, Taylor Street, Ilford – Sale Sign’ after the location of the house, that is – ‘12, Taylor Street, Ilford’ and the location where the beacon will be placed, that is – on the sale sign board. Once you have added beacon details, they are ready to be installed.

Step 2: Add Rules

After installing, all we have to do is create a rule for the beacon placed on the sale sign so that it triggers the ‘Check out this house!’ notification in the required time duration.

The rule is set such that the notification will be triggered when a passerby, who has your app installed (prospective buyer) is in the proximity of the beacon for 5 seconds or more.

Step 3: Create Custom Attributes

Next, we need to add a custom attribute which will determine who will qualify to receive the notification. Custom attributes can be used to filter recipients based on criteria such as dwell time, time of day etc.

Here we are creating a custom attribute called ‘Time of day’. Visitors who are around the house in the required time duration will get the notification.

Step 4: Create Cards

Next, we create a card that users will see on their device. Cards are basically creatives that show up as a notification on the user’s mobile phone when certain conditions are met. Beaconstac offers several types of cards such as Summary, Photo, Media, etc. I am creating a Summary card titled ‘Check out this house!’.

To learn how you can create cards using the Beaconstac dashboard, check out this video:

[iframe src=”//www.youtube.com/embed/_JdBlagGWf4″ width=”100%” height=”480″]

Step 5: Set Actions

After this, we’ll add the action to be triggered when the rule is true. Here, the action is to trigger the notification ‘Check out this house!’.

And that’s it! Your campaign is ready.

Do try this out and let me know your thoughts about this campaign. If there is a specific campaign you would like to read about, I’ll be more than happy to share how you can get it done using Beaconstac.

If you are planning a beacon pilot, take a look at Beaconstac, that includes everything you need to get started. Using Beaconstac you can set up your own campaign, without a developer’s help!