Best of Beacons this Week: NHL Franchise Pittsburgh Penguins uses Beacons for Fan Engagement and more
September 18, 2015
We are back with another issue of ‘Best of Beacons this Week’. This week we’ve got a great lineup of beacon articles in store, including how the Zac Brown Band leveraged beacons to engage their audience better, to how to plan your beacon pilot budget. So sit back, sip a cup of coffee and check out the stories we have lined up for you.
National Hockey League team Pittsburgh Penguins, recently announced their plans to scale up their beacon marketing efforts by leveraging a cloud-based platform to deliver beacon-triggered content through the Penguins app. The NHL franchise is looking to use beacons more effectively this year by leveraging a beacon platform to gain insights on what kind of content works best with fans and updating it accordingly . As a part of this iBeacon campaign, fans with the app will receive exclusive mobile content (such as welcome messages as they enter the arena, concession offers etc.) when they attend games at the CONSOL Energy Center throughout the 2015-2016 season. Check out this article to learn in detail about how Pittsburgh Penguins are looking to take gaming experience to a whole new level, using beacons.
Though beacons have been hailed by many experts as the saviour of personalized proximity marketing at scale, the recent announcement of 500 buses and 4,000 taxis in London being fitted with iBeacon technology raises the chances of people receiving irrrelevant messages. In their rush to catch up to the hype about beacons, most brands don’t take time out to think about what they are trying to achieve through their pilot or how they can enhance their visitor/customer experience. In fact, though contextual relevancy was one of the biggest claims for beacons, in practice not many businesses except for a few airports and museums have put it to use. Check out this article to learn in detail about some of the pretty big questions that brands need to ask themselves before they kickstart a beacon project.
According to ABI Research, there already are more than a million beacons in the marketplace and, this number is projected to blow past 400 million within the next five years. While all this seems to hint on the fact that beacons are taking the world by storm, many marketers, even today are unsure about where to begin with when it comes planning their beacon project pilot. Check out this article to learn in detail about in detail about the 3 stages that constitute the roadmap for a beacon project and how it will influence your pilot budget.
Zac Brown Band recently used beacons at Wrigley Field concert in order to better engage with fans at the show. But rather than using the iBeacon technology to sell albums or t-shirts, it asked fans to pledge their support for the country’s veterans. As a part of this iBeacon campaign, concert goers with the Zac Brown Band Live app received a push notification to support Warriors to Summits, a group that is a part of No Barriers USA, a non-profit that empowers veterans and their families, while exiting the show. Meanwhile experts say that we will soon see more recording artists leverage beacons at upcoming shows to connect with fans and drive merchandise sales. Check out this article to learn in detail about how Zac Brown Band leveraged beacons to enhance fan experience through contextual content.