Creating a Beacon Campaign for your Bank

According to Gartner Research (2014), around 70% to 81% of banks have their apps in app stores across a wide range of device platforms. Another report, from eMarketer predicts that the number of worldwide smartphone users are expected to surpass 2 billion in 2016. Thus, the global adoption of mobile, and banks’ interest in digitizing consumer experience is on a steep rise. Add to this the increasing adoption of beacons in various domains and you have a perfect recipe for consumer engagement at banks: beacon-enabled mobile apps!

With banks like Barclays and St. George Bank using beacons, it’s clear that banks realize the potential beacons have to drive in revenue, loyalty and enhance customer experience by digitizing transactions and providing easy payment and tax solutions. In this post, we will talk about how you can easily create a campaign using Beaconstac to engage waiting customers with product videos.

If you are planning on a beacon pilot, then you can take a look at Beaconstac, that includes everything you need to get started. Using Beaconstac you can set up your own campaign, without a developer’s help!

Campaign Objective: The objective of this campaign is to send customers a short video on how to create a newly-announced mutual fund account. The video will be sent to customers who have a savings bank account and have been waiting for a teller, for a minimum of 30 seconds. The notification will be sent to your app users who are within the range of the beacon between 9 am and 12:30 pm, as this is the time when your bank is most crowded and most customers end up waiting in queues. Beacons therefore offer a great way to engage them, while they are still within your premises.

Step 1: Add Beacons to the dashboard and install them at the venue

Before we begin, the first thing to do is to purchase a couple of beacons. An easy way to do that is by simply placing an order on the Beaconstac Store. Once you have your beacons, add their details such as UUID, major and minor numbers, to the Beaconstac dashboard, as shown in the image below. You can also name the beacons for easy identification.

For the purpose of this campaign, I have named the beacon as ‘Teller Window 1’, after the location of where the beacon will be placed, that is – just below the Teller Window numbered 1. Once you have added the beacon details, they are ready to be installed.

Step 2: Create Cards

Next, we create a card that users will see on their device. Cards are basically creatives that show up as a notification on the user’s mobile phone when certain conditions are met. Beaconstac offers several types of cards such as Summary, Photo, Media, etc. I am creating a Media card titled ‘Create the BPJ Mutual Fund Account in minutes!’.

To learn how you can create cards using the Beaconstac dashboard, check out this video:

[iframe src=”//www.youtube.com/embed/_JdBlagGWf4″ width=”100%” height=”480″]

Step 3: Add Rules

After installing, all we have to do is create a rule for the beacon placed below the teller window 1, so that it triggers the ‘Create the BPJ Mutual Fund Account in minutes! ’ notification at the required time (in this case 30 seconds).

Step 4: Create Custom Attributes

Next, we need to add a custom attributes which will determine who will qualify to receive the notification. Custom attributes can be used to filter recipients based on criteria such as dwell time, time of day etc.

Here we are creating a custom attributes called ‘Time of day’ and ‘Customer Account Type’. Customers who visit the bank between 9:00 am and 12:30 PM and have savings bank accounts will get the notification.

Step 5: Set Actions

After this, we’ll add the action to be triggered when the rule is true. Here, the action is to trigger the card titled ‘Create the BPJ Mutual Fund Account in minutes!’.

Do try this out and let me know your thoughts about this campaign. If there is a specific campaign you would like to read about, I’ll be more than happy to share how you can get it done using Beaconstac.