iBeacon vs Eddystone: Which one works better for your Pilot Project?

Google entered the beacon space when it launched Eddystone in July 2015, two years after Apple introduced iBeacon technology. In the presence of the two giants, Apple and Google, this relatively new technology saw a lot of traction. Businesses started identifying opportunities to leverage innovative application scope of bluetooth beacons and beacon-enabled app development to offer a holistic user experience to consumers.
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2016 is poised to be the year of the beacon. In the past year, we have already seen a number of large-scale beacon deployments for proximity marketing by well-known retailers such as Target, Macy’s, Big W, and so on. With a growing number of businesses jumping onto the beacon bandwagon, there is a need to understand the basic features extended by both iBeacon and Eddystone. Let’s assess the differences between the two beacon protocols to see what they offer.

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Eddystone’s entry into the beacon space has surely changed the game for proximity marketing via iBeacon technology. This open-source BLE platform is in fact forecasted to become the dominant standard in the BLE beacon industry by 2020, according to ABI Research. To explore more about Eddystone beacons, read our Eddystone FAQs blog and another one that discusses how Eddystone can impact businesses.