Google entered the beacon space when it launched Eddystone in July 2015, two years after Apple introduced iBeacon technology. In the presence of the two giants, Apple and Google, this relatively new technology saw a lot of traction. Businesses started identifying opportunities to leverage innovative application scope of bluetooth beacons and beacon-enabled app development to offer a holistic user experience to consumers.
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2016 is poised to be the year of the beacon. In the past year, we have already seen a number of large-scale beacon deployments for proximity marketing by well-known retailers such as Target, Macy’s, Big W, and so on. With a growing number of businesses jumping onto the beacon bandwagon, there is a need to understand the basic features extended by both iBeacon and Eddystone. Let’s assess the differences between the two beacon protocols to see what they offer.
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Eddystone’s entry into the beacon space has surely changed the game for proximity marketing via iBeacon technology. This open-source BLE platform is in fact forecasted to become the dominant standard in the BLE beacon industry by 2020, according to ABI Research. To explore more about Eddystone beacons, read our Eddystone FAQs blog and another one that discusses how Eddystone can impact businesses.
Check out other posts by Shubhi on Beaconstac! You can also explore the related posts below to help you maximize your ROI.
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Thank you for an excellent summary of the differences between the iBeacon and Eddystone. Some months ago I bought your starter kit and eventually learned how to edit the URL being broadcast. I receive these broadcasts on the Physical Web app and am looking forward to Google’s Q1 release of a Chrome Android browser which will alert, with a single beep, when a URL broadcast is nearby. Meanwhile I’m attempting to simulate a network such as might be of interest to an independent supermarket operator or a business improvement area. Right now this seems to mean connecting with a service provider to access rule creation tools in the cloud. I admit I’m not entirely clear on this yet. Always looking for more like-minded folk to join the conversation.
Hi, thanks for this excellence summary. Could you tell me if with Eddystone, the beacon could awake an app which is downloaded but not on. Thanks in advance for your answer
Thanks Cedric, glad you found it helpful.
The answer to your question depends on the device you would use with Eddystone. Beacons work with both iPhones and Android phones, but they work differently. In iOS 7 devices, once an app is installed it will “look” for beacons even if an app is shut down or a user has rebooted his/her phone. Thus, these devices can constantly scan for BLE and wake up relevant apps, even if they are closed, when they come within range of a beacon.
In case of Android devices, using Eddystone, they do not have a beacon system of this type at the operating-system level. Currently, the only way to wake up in response to a beacon in Android is to run a service in the background that continuously listens. Hence, Android apps need to scan for BLE, and so there is more of a battery drain for Android users when beacons scan for apps.
deep indoor navigation using 20 beacons in 5000m2
http://www.rfid360.com/#!Indoor-Navigation-this-is-the-only-real-solution-to-get-the-best-result/in31b/56d325090cf26284d038f8c0
Hi, the best is iBeacon ! this is a technology that has not finished talking to her. The interactivity is the future of any possible communication in a world increasingly digitized. I advise anyone who wants to try the technology IBeacon go to the following website : http://www/the-beacons.com
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