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Proximity Marketing Examples: 28 Retail Companies Nailing it with their Campaigns

Shubhi Mittal

Last Updated:  May 10, 2022

Proximity Marketing Examples: 28 Retail Companies Nailing it with their Campaigns

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32 responses to “Proximity Marketing Examples: 28 Retail Companies Nailing it with their Campaigns”

  1. Doru Șupeală says:

    Thank you for positioning our Carrefour project on top in this excellent article. For thos who want to better understand the Carrefour deployment, here is a short presentation: http://www.slideshare.net/OnyxBeacon/carrefour-smart-shopping-powered-by-onyx-beacon-2015

  2. swami says:

    Hi, i am keen in knowing the source of all these tests and pilots – because I have difficulty in validating some of these. For example, I am unable to even find an app for Lord & Taylor and wondering how are they testing something out with beacons? i have never heard about walmart or bestbuy doing anything with beacons yet. appreciate more details.

    • James Green says:

      I think its worth noting that the clients or potential clients don’t necessarily need to down load an app to get some of the proximity data.
      My company has used it for a auto showroom in order to see the popularity of the cars in the showroom without the need for a separate app.
      While it is best to engage via the app you can still get a great deal of valuable proximity data from the beacon technology.

      • Veronika Abrams says:

        Hey James, can you elaborate on how this would work? I thought you’d need an app to listen to signal transmitted by the beacons so it knows when they’re around. Thanks 🙂

  3. […] snack foods, home/personal care items and as Oscar Mayer has proven, even deli meats and hot dogs. Oscar Mayer worked out a deal with supermarkets to set up a beacon at the deli counter. While a customer is at […]

  4. […] found that nearly a quarter of US retailers had implemented beacons and were satisfied with them. Major retail stores across the world have rolled out beacon technology and the number is growing. Let’s take a quick […]

  5. […] before it can contact the customer directly. Despite these obstacles, many brands are using proximity marketing to help drive their retail sales. 3. Smart shopping carts and cashless stores IoT […]

  6. […] after installing beacons at 28 Carrefour in Romania, the company’s app engagement rate increased by 400% and the number of active app users grew by 600% in just 7 months. Not to mention the fact that the […]

  7. […] marketing is becoming increasingly popular with businesses as big brands have proved its capacity to bring in new customers and foster loyalty among existing ones. In a 2016 Statista […]

  8. […] showed a lot of potential. Today, little of that potential seems to have become reality, despite all the tests by retailers and Google’s entry into beacons with its Eddystone technology (for both iOS and […]

  9. […] of other retailers are testing iBeacons, too. It’s important for businesses looking to invest in them to think […]

  10. […] müşterilerinin ayak seslerini izleyebilir ve tek tek özel teklifler verebilir. Gibi yakınlık raporları göstermek , neredeyse% 40 perakendeciler önümüzdeki 3 yıl iken, önümüzdeki 5 yıl içinde mağaza […]

  11. […] müşterilerinin ayak seslerini izleyebilir ve tek tek özel teklifler verebilir. Gibi yakınlık raporları göstermek , neredeyse% 40 perakendeciler önümüzdeki 3 yıl iken, önümüzdeki 5 yıl içinde mağaza […]

  12. […] possible. French multinational retail chain Carrefour recognized the potential of this technology to drive its customer engagement rate up by an astounding 400%. They designed intuitive applications that customers use to find their way at stores more easily, […]

  13. […] the website, see what your last purchases were and let you know if an item is more suited for you. Supermarket Carrefour has utilised Beacons within store and how provide the location of exactly where you are in the shop […]

  14. […] brick-and-mortar counterpart can use the Facebook ads technique, but would also benefit from using proximity marketing and beacons to see what their customers are doing right inside their store. Use the data collected […]

  15. […] corporations like McDonalds, Target, Walgreens, or Macy’s have long implemented these technologies. However, it is the potential for small, local businesses […]

  16. […] placed electronic beacons in their stores to track and understand shopper behavior, and uses machine learning to send store visitors personalized promotions while they shop. After testing this technology in just 28 of its stores, the company reported a 600 percent […]

  17. […] or URL’s to smartphones which are in range of the beacon. This has primarily been used by retailers to send offers to potential customers passing their stores, or provide information to people […]

  18. […] personalized and relevant. This not just boosts the sales but also increase the brand loyalty. Companies like Macy’s, McDonald’s, Walmart and Lord & Taylor are making their campaigns extremely relevant, thus useful, for their visitors. (Learn more about […]

  19. […] First launched in 2013, beacons have made a significant impact on the retail industry over the past 5 years. They account for 65% of all proximity marketing technology, with WiFi holding 20% and NFC sensors at 15%.4 Nearly 14.5 million beacons have been deployed globally as of Q1 2017, on track to hit a predicted 400 million units by 2020.5 […]

  20. […] level of data gives marketers running proximity marketing campaigns a new level of […]

  21. […] exactly what Alex and Ani did in all 40 of its locations. Through beacons, they were able to optimize the layout of their stores […]

  22. […] ‘Proximity marketing’ is already here. Retailers use Bluetooth beacons to customers’ smartphones to track how they move through their shops. ABI Research estimates that 400 million beacons will be in use by 2020. […]

  23. […] brick-and-mortar counterpart can use the Facebook ads technique, but would also benefit from using proximity marketing and beacons to see what their customers are doing right inside their store. Use the data collected […]

  24. […] There are already businesses that used proximity marketing in their marketing strategy and the results were favourable. An example would be the giant hypermarket, Carrefour. It uses the beacon technology which sends out notifications about the store’s promotion or coupons to the mobile phone of consumers within the area and users are able to compare the prices of the store with its competitors. Besides that, the technology also tracks the consumer in store behaviour, be it what the category of product the consumer searches frequently or what product does the consumer repurchase that can help the business to better target its product to different consumers with different needs and wants. The result were outstanding as Carrefour has seen a growth of 400% increase in engagement rate in its app and the number of users in the app grew by 600… […]

  25. […] of other retailers are testing iBeacons, too. It’s important for businesses looking to invest in them to think […]

  26. […] Macy’s USA used a beacon-triggered mobile app game to engage their customers. Shoppers received push notifications triggered by their proximity to beacons placed throughout the stores. These notifications encouraged them to participate in an engaging digital experience with a chance to instantly win $1 million Macy’s gift codes and other prizes. This example shows how Macy’s succeeded in conveying their simple message by linking it to a game thus increasing customer engagement for their brand. […]

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