Creating an Eddystone Campaign for your Hotel using Beaconstac

As a hotelier, you not only need more guests at your hotel, but also need to find new ways to increase sales to guests already at your property. Beacons are a great way to do engage customers and upsell rooms etc., to them. The only problem is that for beacons to work, you need an app to interact with them.

From our conversations with various hotel clients, we understand that most hotels aren’t really sure if they should build an app, just for this purpose. Also, their most significant concern is that even if they have an app, guests will not download an app just for a single visit/a few visits to the hotel.

Eddystone solves this very problem most businesses face with respect to beacons. Eddystone beacons don’t need a business specific app to interact with. In case of Eddystone, the Eddystone-URL packet is transmitted by the beacon and for the customer’s device to detect the URL all that is needed is an app that is capable of reading that packet and displaying it to the user. At the moment it is supported by Chrome on iOS and the Physical Web browser on Android.

In this post we will talk about how you can easily create a campaign using Beaconstac to send an offer to guests at your hotel. To get started with your beacon pilot, you can take a look at our Beaconstac platform, that includes everything you need to get started. Using Beaconstac you can set up your own campaign, without a developer’s help!

Campaign Objective:

The objective of this campaign is to send an offer to all guests in the hotel’s pool area. The offer will be a 20% off all drinks in the hotel’s bar. Let’s name the campaign ‘Offer for Guests at the Pool’ and set it to display a message ‘20% off all drinks at the Rainbow Bar’.

Install beacons at the venue

Before we begin, the first thing to do is to purchase a couple of Eddystone beacons. Beaconstac beacons are Eddystone compliant. Once you have purchased beacons, their details such as the UID-Namespace, UID-Instance and URL, will be added to the Beaconstac dashboard (by us) before shipping the beacons to you. The beacon in this case is named – ‘Pool area’ after where it will be placed. Once these beacon details are added, they are ready to be installed.

Set up the notification

After installing beacons, all we have to do is:

1. Go to the Beaconstac app 
2. Click on the specific beacon (named according to where it is placed), and click on ‘Edit’ on the top right corner.
3. Change the ‘Eddystone URL’ which is set to ‘www.beaconstac.com’ by default, to the the link you want your guests to click on. In this case it is ‘www.hoteloffers.com’.  

The message will be displayed to anyone who is in range of the Eddystone beacon. Clicking on this link will take them to the Hotel Offers page, which will display the ‘20% off drinks’ offer to them.

If you are planning an Eddystone beacon pilot, take a look at Beaconstac, that includes everything you need to kickstart your campaign in under 15 minutes. Using Beaconstac you can set up your own campaign, without a developer’s help!

• Author Details

Author Details

Neha Mallik

Enthusiastic about marketing and improving the ROI of businesses.

[email protected]