According to recent Global Location Trends Report, year 2016 will see an undeniable rise in the growth of location-based technologies with 41% of marketers set to invest in beacons. One of the other key takeaways from the report is that strategies with strong physical context components will be at the forefront of brands’ minds this year, especially in regards to rolling out new programmatic advertising. While few marketers have already made strides in this field, there is still a steep learning curve for most marketers who are yet to kickstart their beacon pilot.
A major chunk of this learning curve involves deciding which beacon format to go ahead with – iBeacon or Eddystone? While Google recently announced Eddystone support for Chrome browser on Android, iBeacon has been in the market for close to three years and provides businesses with an innovative ecosystem that delivers clear values. Adding on to that, Fox Entertainment’s recent announcement of plans to leverage beacon networks in London buses to push Kung Fu Panda 3 content via Shazam was followed by Proxama’s announcement of its plans to leverage Eddystone beacons to launch a new service called MyStop, that sends transport alerts via Chrome browser app. All in all, it pretty much seems like Eddystone and iBeacon technology are at neck to neck competition with each other.
This brings us to the one question that would have already crossed the mind of businesses looking to leverage beacons for their business – Will Eddystone finally beat iBeacon at its game in 2016?
Our recent webinar – ‘Will Eddystone take on iBeacon in 2016?’, was aimed at discussing this and many more such questions around how iBeacon and Eddystone measure up against each other.
In the webinar, Neha Mallik, Senior Marketer and Perry Nunes, Marketing Associate at Mobstac discussed in detail about the different use cases each of these formats could be leveraged for. For example, iBeacon technology works best for personalized and targeted marketing campaigns while Eddystone suits brands that are merely trying their hands at some generic, location-based marketing campaigns. They also digged deep into what the year 2016 holds for each of these beacon formats and why iBeacon technology is all set to lead the pack this year. In the end they answered some very interesting questions that we received from our attendees during the course of the session.
You can listen to the entire webinar recording here.
If you are planning a beacon pilot, take a look at Beaconstac, that includes everything you need to get started. Using Beaconstac you can set up your own campaign, without a developer’s help!