Few marketing techniques have kindled the kind of excitement and buzz that beacon technology has, in businesses all over the world. However, in spite of all the hype around it, one factor that has prevented widespread adoption of beacons among business (SMBs in particular) is the need to have an app that can communicate with these beacons.

Currently any beacon-marketing solution in the market requires businesses to either have an app of their own or leverage a third-party app that is used by a sizeable chunk of their audience. But what happens when you don’t have an app in place? This is something that most of our clients have voiced their concerns over during our conversations with them. Given the edge that proximity marketing can give your business over your competitors, it’d be a pity to lose out on it just because of the lack of an app. But things are about to change.

Today we’re excited to announce Beaconstac Eddy Kit, that includes two Eddystone beacons and a simplified beacon platform that allows you to start engaging with your store visitors via Google Chrome in a matter of minutes. All you have to do is unbox the kit, put in the batteries, mount the beacon at the desired point of interest (say entrance or billing counter or at the shelf displaying ‘New Arrivals’) and set a URL through the Beaconstac Console.

Once that is done, when a customer who has installed the Chrome browser app on her mobile device passes by the beacon, she will receive a notification on her device.

Beaconstac Eddy Kit allows you to set the URL of the Beaconstac Eddy beacons to one of these four options on the Beaconstac platform in just a few clicks:

– Customer Satisfaction Survey

– Lead Generation Form

– Custom URL (Youtube Video Link, Facebook Page)

– Content Cards

With the Eddy Kit, you can go from unboxing the kit to running your first proximity marketing campaign – all in under 15 minutes!

To add on to the excitement, Chrome browser recently passed 1 billion monthly active users on mobile (both Android and iOS). Given that, the Beaconstac Eddy Kit opens doors to huge opportunities by allowing you to reach out a wider audience without even having an app.

Well, time is ticking fast! Order the Beaconstac Eddy Kit to get started with your proximity marketing campaign today and gain an edge over your competitors.