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Beacons or Geofencing or Both? 3 Brands Killing it with this Lethal Combination

Devika Girish

Last Updated:  October 11, 2021

Beacons or Geofencing or Both? 3 Brands Killing it with this Lethal Combination

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9 responses to “Beacons or Geofencing or Both? 3 Brands Killing it with this Lethal Combination”

  1. Lucia Schö says:

    Or both? I guess the combination of different location identifier helps to be flexible for all the different use cases. See here more: https://xamoom.com/2015/12/location-identifier-die-kleinen-fragenbeantworter/

  2. Bill McLaughlin says:

    Well done Devika. Thanks for mentioning Elle’s powered by ShopAdvisor campaign

  3. Anders Borg says:

    We see the same thing. Beacons and geofencing definitely complement, and could access the same (or related) content. We also see digital signage and beacons as a great opportunity. On top of that we also provide access via NFC tags, QR codes, SMS etc.

  4. Regan George says:

    Geo-fencing doesn’t require an app!

  5. […] “Beacons or Geofencing or Both? 3 Brands Killing it with this Lethal Combination” by Devika Girish via Beaconstac The age-old question strikes again – when do you choose beacons versus geo-fences or even both location technologies? Devika Girish offers insight into the answer to that question, and even provides some real-life examples of brands who have been “killing it”, featuring yours truly for our work with ELLE Magazine. […]

  6. […] – location based mobile advertising. The supermarket chain tapped into Thinknear to place geofences around a number of Whole Foods store locations and targeted ads and special offers to mobile users […]

  7. […] how the consumer experience is defined by context. Elle Magazine used contextually intelligent marketing to influence its readers to make 500,000 more in-store […]

  8. […] potential customers away from the competitors. The supermarket chain tapped into Thinknear to place geofences around a number of Whole Foods store locations and targeted ads and special offers to mobile users […]

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