Best of Beacons This Week: Coachella 2016 uses beacons, and more
April 15, 2016
We are back with this week’s best of beacons post. In this feature, we cover some interesting news and updates from how the Coachella Valley Music and Arts Festival plans to use beacons to how Eddystone campaigns can prove to be really valuable to retailers. So, sit back and check out the latest stories on iBeacon technology.
The Coachella Valley Music and Arts Festival this year will support easy mobile payments, powered by its payment solution provider – Square. Square’s new contactless chip reader payment device supports Apple Pay, Android Pay and EMV (Europay, Mastercard and Visa). Adding on to this, Coachella is also integrating iBeacon technology into its iOS app, in order to support beacon-enabled payments.
The beacon transmitters at the festival will also be leveraged for the event’s reward program. By linking their American Express card, attendees will receive ‘Surprise and Delight’ rewards on their phones, sent through beacons. Beacons will also be used to send other prizes, based on attendee location.
For the first time in India, restaurants will be able to offer personalized, efficient and hyper-local experiences to customers through a network of beacons. The lack of sufficient number of menus, shortage of staff and delays in billing are some of the biggest customer problems in the restaurant space that beacons aim to solve. Beacons at restaurants identifies each table and customers can easily order food from the menu (on the pre-loaded app) on their smartphones. The beacon-enabled app also doubles up as a nifty payment solution and allows customers to directly pay through the app.
Leveraging iBeacon technology is also a great way to personalize customer experiences by sending customized offers.By tracking the tastes and likings of customers’, restaurants’ can build a well targeted marketing strategy.
Even from the resource and cost point of view, beacons are quite valuable. The cost of deploying beacons is quite low and restaurants’ can also reduce on its manpower costs.
Omnichannel retail is definitely becoming a reality given the massive influence of online channels on customers. In order to keep up with this trend, brick and mortar stores should leverage technologies like iBeacon and Eddystone in order to connect with customers in the most targeted and contextual manner. While iBeacon technology is helping create significant customer impact, it still heavily relies relies heavily on whether the customer has the relevant app installed on. Eddystone is a much easier approach that can deliver similar results, without the need for a dedicated app. Retailers will just need a few Eddystone compliant beacons and a mobile website in order to leverage this easy and effective location-based solution.
The grand Bavarian State Library installed 245 beacons in order to help patrons navigate through the colossal library that houses over 9.81 million books and a number of special-interest reading rooms. As part of the initiative, the library has mapped over 90 different points of interest all over the library from the cafeteria to reading rooms to scanning machines. Setting up a beacon campaign for a library is quite simple, we have discussed it in one of our previous posts
In addition to navigation, the app also provides digital tours of the library and sends information about the library’s art collection and other points of interest to patrons, when they walk around the library.
Residential real estate company, Redfin, has integrated iBeacon technology into its app, in order to help with its real estate sales. The app helps trigger relevant house information to interested customers when they are either near the house or inside the house, thus making the customer experience highly relevant and exclusive.
In order to ensure privacy, Redfin ensures that the beacons are not enabled at all times, thus limiting the ability of passers-by with malicious intent from hacking the embedded firmware. The app allows customers pull up details for the house they’re in via a notification or by having the app open. However, the app does not store any information about a house visitor’s interaction over Bluetooth.