3 Unique Beacon Use Cases: Breaking the Internet of Things (IoT) Barrier
June 2, 2016
The Internet of Things (IoT) has been gaining a lot of traction ever since it has been labeled as ‘the next Industrial Revolution’ by industry experts. And many industry verticals are heavily investing in IoT solutions too. IoT is undoubtedly fast driving innovation and new opportunities by bringing every object, consumer, and activity into the digital realm. And going ahead, the proliferation of connected devices coupled with improved, less-expensive technology platforms will only disrupt the rapid growth of IoT-enabled capabilities across industries.
According to a recent Business Insider report, the global market is projected to witness an investment of nearly $6 trillion in IoT solutions over the next five years. Given that beacons are becoming an important IoT solution for multiple verticals, iBeacon technology is slated to grow at an incredible pace as well. Today, beacons are changing the way people shop, work, consume entertainment, pay, and travel. They are innovatively bringing the digital and the physical world closer.
While multiple verticals are testing beacon-based solutions for their businesses around conventional use cases, the beacon space has witnessed quite a few innovative beacon strategies built around the lesser-known use cases. In this post, we discuss three such beacon use cases in IoT that will leave you impressed.
1. Bar Hop’s beacon-enabled app for beer lovers
There may be no other place where customer service has higher stakes than in the hospitality industry. At restaurants, for example, people come for good food, but they also come to be pampered with excellent service.
Local bar, Bar Hop in Toronto has decided to stand out in just that, and has notched up its customer service via beacons. The place is using iBeacon technology to engage visitors by blending the physical and the digital.
Bar Hop has its own app that a diner must download. When diners enter the bar, they are greeted with information about the night’s offerings, including special offers for food and drinks.
Each offer, that the app displays, can be marked as ‘favorite’ or ‘not relevant’ by a diner. The app in this way allows the staff to learn diners’ preferences over time, rewarding repeat customers with a more personalized experience, and including special offers/deals for the most loyal consumers.
Bar Hop is excited to leverage beacons since the iBeacon enabled app allows them to see who their frequent customers are and reward them for their loyalty. They, thus, plan to leverage their beacon-enabled app to assess their customers and offer them the best deals.
2. Allworth Homes’ beacon strategy to boost customer engagement
Master building firm, Allworth Homes, recently rolled out beacons across 10 sites in Australia, ahead of introducing a new beacon-enabled mobile app. The aim of this new beacon strategy is to boost customer engagement.
Allworth Homes will now provide a full catalogue of home designs to their customers via their new beacon-enabled app. The app utilises both the beacon protocols, iBeacon and Eddystone, to provide users with relevant information regarding the display home they visit.
Image source: play.google.com
The app also has tour functionality which makes the current configuration details for the home on display available to customers. It features the floor plan and facade variations available for that home design.
Image source: fotor.com
A key feature of the app is that it helps users find the closest display village to visit for each home design, as well as allow them to favourite and track home designs they have visited.
The beacon-enabled app is certainly designed to eliminate the traditional deluge of brochures and other information. “The Allworth app will help equip people with the knowledge about our homes on display before they speak to a sales consultant. It is aimed at helping customers make more informed decisions about what they want to build,” says Stephen Thompson, Allworth Homes managing director.
3. Churchill Downs Racetrack’s new beacon app for Kentucky Derby
Churchill Downs Racetrack, home to Kentucky Derby, now offers the new Churchill Downs beacon-enabled mobile app to provide convenient mobile access for the racetrack’s services to its attendees.
Image source: mobilesportsreport.com
Besides allowing the attendees to buy, manage, and scan mobile tickets, the app gives them access to view profiles of competing horses, watch behind-the-scenes video content, and get routes to locations—seating sections, concession stands, ATM machines,restrooms, and wagering windows—throughout the racetrack.
The app also offers the facility of ordering food and drinks for select in-seat delivery or express pick-up. In case an attendee opts for in-seat delivery, the app asks the attendee for the seat number and informs him/her about the estimated wait-time. If the attendee chooses express pick-up at a concession stand, the app informs him/her about the distance from a pickup location and the concession items available at each location.
Image source: fotor.com
Churchill Downs plan to make online wagering easier for its attendees, via the app. The app also provides relevant content for attendees including betting how-tos and information on previous races.
Businesses, in an array of verticals, are using the limitless opportunities provided by beacons to attract and engage consumers since they are completely aware of the growing preference among consumers for technically advanced products. This preference, at the same time, is fuelling the growth of iBeacon technology significantly. And, looking at the scope beacons have for growth in various industry verticals, these tiny transmitters truly have the potential to be the leading location-based technology in the coming years.
If you are planning a beacon pilot, take a look at Beaconstac, that includes everything you need to get started. Using Beaconstac you can set up your own campaign, without a developer’s help!