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Anatomy of a Successful Proximity Marketing Campaign

Have you ever seen or heard of a particularly genius proximity marketing campaign and thought to yourself, “Wow, why didn’t I think of that?” Similar reactions were seen when Heineken deployed beacons to drive purchase intent, in-store sales, and brand awareness in conjunction with the release of the 2015 James Bond movie ‘Spectre’ which led […]

Tanmayee Karanam

Last Updated: February 21, 2019

Learn how you can get more customers using proximity marketing with beacons