Best of Beacons this Week: Things you need to know about Bluetooth 5 and more

What is Bluetooth Special Interest Group (SIG) offering you with Blutooth 5? How are retailers using high-end display technology to attract high-end customers? Our latest beacon roundup aims to answer all the above questions, plus a bit more. Dig into the content below for posts on the release of Bluetooth 5, iBeacon Marketing finally taking off and other top industry blogs.

1. Bluetooth 5: Five Things For You To Know

Bluetooth 5 is now official as per the latest announcement made by Bluetooth Special Interest Group (SIG). Though the actual technology won’t be rolling out until late 2016, Bluetooth SIG gave an intriguing glimpse into the capabilities offered by Bluetooth 5 in their press release early this month. The announcement did not list down any technical details, but it did promise that the new Bluetooth standard will be 2x faster than Bluetooth 4.2 and will have an increased range by 4x. Check out this post to learn in detail about the five things you need to know about Bluetooth 5 and what it can mean for your enterprise.

2. Google’s Eddystone vs Apple’s iBeacon: Who is winning in the Beacon Space in 2016?

Google’s Eddystone has upped the game and created a niche for itself in the beacon space by having introduced a few major updates — right from the tight integration of Google’s Nearby API and Eddystone beacon protocols, to the launch of Android Instant Apps. On the other hand, iBeacon has failed to even see a mention in Apple’s keynote address at WWDC 2016. In the light of the latest developments, this blog post discusses in detail about the latest updates made by Google and Apple on the beacon front in 2016 and which of these giants is poised to dominate the proximity marketing industry going ahead.

3. Retailers are using high-end Display technology to attract customers

Retailers are increasingly becoming aware of the value that smart digital signages hold. Many are utilizing larger-than-life, high-end display technology to encourage shoppers to remain in their stores for longer periods of time and make in-store purchases. New digital signage technology is helping retailers mould regular content into more dynamic in-store content, thus allowing them to deliver targeted messages. These messages are usually based on the specific time of a day and in-store traffic levels. Read this post to learn more about how retailers are using premium visuals via Display technology to highlight their latest products and advertisements.

4. Bluetooth Beacon based solution wins UK Intelligent Mobility Hackathon

IMCreate 2, UK’s only Intelligent Mobility Hackathon invited technology solutions to problems faced by commuters and travellers around the country. Team ‘Total Trip’ was announced as the winner of IMCreate 2 for their Bluetooth beacon based technology solution designed to provide alternatives to smart ticketing on bus and train journeys. Check out this post to know more about this beacon-based smart solution.

5. Is iBeacon Marketing Finally Taking Off?

With rising number of marketers including beacons as a critical part of their digital marketing budgets, proximity has now turned into a serious business. These tiny devices have moved beyond retail and are currently being leveraged by over a dozen verticals. Marketers are realising the true potential of beacons and how they can revolutionize a user’s entire world— right from their home space to other outdoor activities like shopping. Here is a post that discusses nine ways iBeacon technology could change your daily life.

If you are planning a beacon pilot, take a look at Beaconstac, that includes everything you need to get started. Using Beaconstac you can set up your own campaign, without a developer’s help!

Image source: kanobu.ru

• Author Details

Author Details

Shubhi Mittal

Enthusiastic about marketing technology and helping businesses achieve greater ROI.

shubhi@mobstac.com

This blog was originally published on June 24th, 2016 at 10:42 am