For a long time Beaconstac customers could run campaigns based on a single beacon or multiple beacons through tags. Such campaigns assumed users to be in close proximity (within three metres) of a beacon and worked only when their devices camped on to beacons, i.e., both the device and beacon were close enough to be paired with each other.
This approach worked well if you wanted to create granular campaigns, but what if you had a few beacons spread over a physical space and reached out to more visitors? Enter rules by places.
Rules by Places
Now, with every new Rule you create, there is an additional option called ‘Places’ under ‘Area of Interest’. With Rules by Places, you can target visitors within 20 metres of a beacon’s radius and if there are more beacons kept strategically at different points of interest you can cover 1000s of square feet.
Everything else for Rule configuration stays the same — you can trigger these rules on entry or exit and associate them with actions such as Notifications, Cards, or Webhooks.
Why settle with just knowing how many times your customers visited a physical store when you can get deeper insights such as when a visitor checked in a place, how much time they spent around various beacons and how long they stayed in a given place?
Upgrade to iOS SDK v1.5.1 and Android SDK v1.4.2 to start tracking Activity Logs in Beaconstac Dashboard or update to latest Beaconstac iOS and Android apps to view a demo of these logs instantly.
To help you identify visitors, Beaconstac not only detects the type of device that they use, but also lets you name visitors — to see it in action, simply go to Beaconstac app’s Account section and type in a name. Additionally, you can access this utility through our SDKs.
We’re looking forward to seeing all the new experiences you’ll build with Beaconstac. If you have any questions or feedback, please drop us a comment below.