Ebook: Retail 2016 – Proximity Marketing with Beacons
August 9, 2016
Proximity Marketing, the granular form of location-based advertising, is now becoming the prevalent medium of communication between a brand and a consumer since it is contextually relevant, timely, beneficial, and personal. It comes as no surprise that the proximity marketing industry is growing by leaps and bounds every day. According to Q2 2016 Proxbook report by Unacast, the number of proximity sensors has already surged by over 33% with 8,273,500 sensors deployed as of Q2.
While restaurants, hotels, sports venues, educational institutions, banks, amusement parks, and other businesses are embracing beacons for proximity marketing and reaping its benefits, retailers have been one of the most prolific users of beacons. As brick-and-mortar retailers have long struggled to foster a personalized connection with their customers, they are now turning to proximity marketing with beacons to get a real-time view of the customer experience, increase engagement, and boost sales.
For instance, the Regent Street stores leveraged beacons to engage shoppers and witnessed brilliant results. The stores saw a surge in the usage rate of their beacon-enabled Regent Street app, with contextually relevant offers and information driving 48% of the shoppers to use the app more than twice a month. The businesses also registered a 10-times uplift in offer redemption from beaconing and an engagement rate of 35% on offers sent to nearby shoppers.
With projections of over 1 million new beacons to be deployed in retail and trend of proximity marketing taking over, it is essential for retailers to understand the potential of this new marketing tool and how retailers across the globe are using it to be successful.
To help retailers understand and use proximity marketing to its full potential, we bring to you an advanced guide that offers great insights into how proximity marketing is becoming a success formula for the retail space. It takes you through all the essential steps to get started with your first retail store proximity marketing campaign.
What you will learn –
– Introduction to Proximity Marketing in Retail – Why Retailers must not ignore the ‘Proximity’ factor – 10 Brands Nailing it with their Proximity Marketing Campaigns – 20 Statistics showing what the future holds for Proximity Marketing in Retail – How to start your own Proximity Marketing Campaign