Best of Beacons this Week: Why Beacon Marketers should thank Apple for eliminating the Headphone Jack
September 16, 2016
Did you know that Apple’s elimination of the headphone jack in iPhone 7 is a sweet deal for beacon marketers all over? Or that Martini recently created a beacon-enabled ‘Smart Cube’ that will inform the bartender when you need a refill? Our latest beacon roundup aims to answer all the above questions, plus a bit more. Dig into the content below for posts on how beacons will reshape retail marketing, why businesses should invest in Eddystone beacons over iBeacon technology and other top industry blogs.
One of the recent announcements that took the world by storm (or shock rather) is Apple’s announcement of AirPods, premium wireless headphones that work in concert with the iPhone 7. While the majority rules this product update as a gigantic inconvenience, there is still a bright side to it – it gives iOS users a strong reason to turn their Bluetooth ON. Given the universal nature of headphone usage, chances are that we will witness a significant growth in Bluetooth usage in the upcoming months. Check out this article to learn why the elimination of a headphone jack is a sweet deal for both Apple and beacon marketers all over.
Right from hailing the nearest cab to tracking employee attendance, location intelligence has practically become ubiquitous in today’s hyper connected world. Among the host of location-based technologies that are currently being used in the market, Apple’s iBeacon technology, and Google’s Eddystone beacon protocol are proving to be the most popular in the proximity market. However, from a business as well as a consumer standpoint, the Eddystone protocol is slowly but surely proving to be more impactful and user friendly. Check out this article to learn in detail about the top ten reasons why businesses should invest in Eddystone beacons and the Physical Web over iBeacon technology.
The hospitality chain recently introduced a few feature, Fun Finder, within the Hilton HHonors mobile app, to allow guests to find the latest specials, such as discounted spa services or children’s activities, and add more enjoyment to their hotel stays. Fun Finder acts as a personal mobile travel guide for users, and leverages Wi-Fi, GPS, and beacons to provide on-site recommendations based on a pre-arrival survey given to users, as well as their departure and arrival detail. While the feature is currently available at Hilton Hawaiian Village Waikiki Beach Resort and Hilton Anatole, a wider rollout is expected to occur in the near future. Check out this article to learn in detail about how the new in-application Fun Finder works.
While beacons are considered to be one of the most cutting-edge marketing technologies of today’s age, many marketers only use beacons to push phone notifications. Experts at Google, however, believe that beacons have the potential to do much, much more for consumers, brands, and marketers. In fact, this is one of the major reasons behind the launch of Eddystone protocol. Not only does it offer customers a frictionless shopping experience, but also allows retailers to reach out to the right person at the right time with the right message. Check out this article to learn how beacons are poised to revolutionize the way retailers measure the offline impact of online ads.
From the looks of it, the Internet of Things is all set to disrupt a bar near you – and solve a problem you’re likely to have faced time and time again – drinks getting empty. Italian alcohol brand Martini recently created the Smart Cube, a piece of connected “ice” that tips the server off, via Bluetooth, when your glass hits slurping point. While it seems like a product perfect for getting sloshed in one glance, the Smart Cube is aimed to make our lives that much less stressful by simply giving a practical cue to the waiter. Check out this article to learn in detail about how the beacon-enabled Smart Cube works.