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How Nearby Notifications can Transform Proximity Marketing

Ever since its introduction, Google’s Physical Web project has been attracting the attention of marketers worldwide, largely due to the ease of providing contextual and location-based marketing opportunities. This year, at Google I/O, the annual developer conference, Google made significant upgrades to the Physical Web project by introducing Nearby Notifications. Nearby Notifications are essentially a […]

Pavithra Babu

Last Updated: February 21, 2019

How-Nearby-Notifications-can-Transform-Proximity-Marketing
Learn how you can get more customers using proximity marketing with beacons