The last two months have been really exciting. We made a few changes to the Beaconstac platform based on the incredibly useful feedback we received from you – our coveted customers. A lot of the feedback we received was along the lines of: ‘how can I engage customers better?’ or ‘how do I know what kind of marketing messages work best for my business?’. We heard you, and we are here with changes that will make it easier for you to market to your customers! Here are the most significant changes:
1. Improved Card Creatives
Quite a few customers got back to us asking if it was possible to do more with cards. The template available was okay for basic campaigns, where the template itself included ‘title’ and a ‘summary’ section, but for targeted campaigns, they would need more options.
We worked on this feedback so you can be more creative with the cards you create. We now have a Markdown (a simple language used to add formatting to text) enabled template. You can now easily add bold, italics, links, lists, paragraphs, headers, and images to blocks of texts. This is how the console looks like when you add the content for a card:
The notification will look like:
You can add markdown to your cards in the card’s description to create rich, engaging and seamless notifications, like these:
2. Advanced analytics: The new analytics features help you do the following:
a) Analyze both beacon and campaign performance. You can also see how landing pages are distributed among beacons and how different cards are performing over time.
b) Track how notifications convert into views at various places
c) Track notifications received by visitors at various places:
d) View change in traffic split between cards over time
We will back with more exciting updates from December!