2016 will always be known as the year we saw beacons move beyond retail and enable critical, customer-centric use cases across various verticals. Three of the major highlights that marked this transition were the announcement of Google Nearby Notifications, Bluetooth 5 and the widespread adoption of Eddystone beacons, thanks to it’s ability to do away with the need for a beacon-enabled app.
According to Proxbook Report Q3 2016, the number of proximity companies supporting Eddystone has gone up from 25% in Q3 2015 to 55% in Q3 2016, while those supporting iBeacon protocol has gone down from 96% in Q3 2015 to 90% in Q3 2016. As we go ahead, we expect to see more brands across various verticals come forward and leverage Eddystone beacons to their advantage in 2017.
A recent article on Advertising Age touted the need for brands to marry the best of both physical and digital worlds to enable seamless, location-informed, and positive brand experiences as one of top 5 mobile marketing trends to look out for in 2017. At the same time, another Forbes article mentioned personalization as one the key marketing trends that can help businesses earn the attention of their consumers. It goes without saying that Eddystone beacons hold great potential at implementing each of these use cases in the best possible manner.
While all of this has resulted in a lot of excitement around Eddystone beacons, there is also a fair amount of confusion among agencies on how Eddystone works and why it is a great tool for proximity marketing.
Our recent webinar – ‘How Eddystone Can Be The Most Powerful Tool For Digital Agencies in 2017‘, was aimed to help businesses do just that. Our in-house Senior Marketer, Neha Mallik, kick-started the webinar by discussing in detail the basics of Eddystone beacons – what they are, and how they work. She then dug deep into a few common Eddystone use cases and the details of successful beacon campaigns that were run by brands using the Beaconstac platform. Later Kshitij Deo, Lead Engineer at MobStac took the audience through a live demo on how they could set up an Eddystone campaign from scratch on the Beaconstac platform. In the end, Neha answered some very interesting questions that we received from our attendees during the course of the session.
If you are planning an Eddystone beacon pilot, take a look at Beaconstac, that includes everything you need to kickstart your campaign in under 15 minutes. Using Beaconstac you can set up your own campaign, without a developer’s help!