Proximity marketing with “pocket beacons” for retail, real estate, and on-the-move applications

Sandcastles, houses and proximity marketing strategies – building any or all requires the right combination of tools and hardware. With the addition of two new hardware lineups to the arsenal, Beaconstac has become the world’s first proximity marketing solution to support beacon campaigns on various beacon hardware, suiting various business needs. Our promise of simplicity remains – all beacons work out-of-the-box!

Our latest introduction – pocket beacon – is one of the most versatile beacons in the fleet. Given the size, weight and range, it fits well into the pocket, as well as, sticks on retail store walls and aisles to broadcast location-based personalized messages.

Why did we launch pocket beacons?

As the beacon space is undergoing rapid expansion across industries, marketers and business owners are coming up with innovative proximity use cases for their businesses. To match these innovations, one needs hardware that can complement these campaigns.

We have been listening to our customers for the last couple of years, not only about what beacons can do right, but what they could be doing better.

And that’s why we launched POCKET beacons – smaller, smarter and more powerful!  

RECOMMENDED USE CASE

Pocket beacons are extremely versatile in application

What happened last year is proof of the expansion happening in beacon use cases. We saw marketers in retail, hospitality and public space use beacons on store aisles, trial rooms, public stations and hotel receptions.

At the same time, we also saw service-based professionals and real-estate brokers move around with beacons in their cars, pockets, and bags. Real-estate brokers have also started dabbling in technology to provide an improved customer experience by using real estate software designed to fulfill specific needs.

Forecasts from 2018 assert that beacon use cases will grow in both directions. So, with our “pocket beacons”, we made sure that the hardware is just the right size for all applications.  

These beacons are just as small and light as a golf ball – 50mm x 50mm x 15mm, so that they comfortably slide into your pockets. You can use these beacons to

1. 1. push business cards,

1. 1. inform event attendees about your booth,

1. 1. send a video about your services,

1. 1. generate leads as you travel,

1. push survey forms, and a host of other innovative use cases.

Here’s how to push business cards, send a video etc.

At the same time, they have the range and robustness to broadcast notifications in stores and public spaces. Pocket beacons have a transmitting range of 50 – 80m. They can be used for –

1. 1. Sending product recommendations in aisles,

1. 1. informing prospective buyers about the open house events at yard signs,

1. 1. navigating customers to stores and facilities,

1. 1. providing incentives to enter a store,

1. sending product information near mannequins and a lot of other applications.

We packed so much into these tiny beacons!

One-tap power button

These beacons have an in-built CR2477 battery and a power button, which means it starts and stops broadcasting notifications at the tap of the power button.  It is yet another addition to our range of works out-of-the-box beacons.  

Eddystone and iBeacon compatible

The hardware infrastructure is equipped to support both proximity marketing protocols – Eddystone and iBeacon. This means it’s helpful for both cases – when you have an app and when you don’t!

Beautiful design with a purpose

Available in white, it’s gorgeous from every angle – and complements the walls of storefronts and other facilities.

For technical specifications, see our hardware datasheet

If you are looking to get started on a short pilot, head to our Beaconstac store page and invest in a set of pocket beacons and our Premium subscription plan. You can have the campaigns up and running in less than 15 mins!

• Author Details

Author Details

Monika Adarsh

Monika Adarsh is the Director of Inbound Marketing at Beaconstac where her primary job is to help users find answers to anything related to QR Codes. She works closely with customers to understand QR Code usage trends and build a framework for successful QR Code campaigns. She enjoys documenting her learnings about the QR Code market as posts and playbooks. She also anchors a podcast to uncover ways of using QR Codes in DTC/CPG brands. In her free time, she loves gardening and decorating spaces.

https://www.beaconstac.com/qr-code-generator

[email protected]