Past week Onyx Beacon announced they were discontinuing their service. Since we have had several Onyx Beacon customers and resellers across the world reach out to us, we believed it was a good idea to write a short post to say we are here for you and why we are a great alternative!
Onyx Beacon features supported by Beaconstac
Here are some of the Onyx Beacon features and options that our platform already supports seamlessly:
1. Hardware options
Instead of the “Beacon one” and “Enterprise beacon” that Onyx offers, Beaconstac offers four options in beacon hardware. You can learn more about them in the beacon hardware datasheet we have put together.
2. Eddystone and iBeacon complaint
Our beacons are set to both iBeacon and Eddystone and work in an interleaved mode instead of the iBeacon only protocol that most Onyx Beacons support.
3. Content Management System (CMS)
As an alternative to Onyx’s CMS, Beaconstac offers a robust content management system. Here are a few CMS features to highlight:
Campaign management: Send text, URLs, and multimedia through customizable card layouts to make your campaigns come to life.
Campaign Scheduling: Ability to schedule marketing campaigns based on time of day and day of the week. Helps you run several campaigns using the same beacon without having to manually change the campaigns frequently.
4. FB & Google retargeting
One unique feature Beaconstac offers is the ability for your customers to retarget on Facebook and Google.
5. Powerful iOS & Android SDKs
Beaconstac offers iOS & Android SDKs to integrate your apps into Beaconstac. We have done all the heavy-lifting to help you move faster.
6. Analytics platform
Beaconstac provides a comprehensive analytics platform that gives all the details needed to drive effective marketing campaigns. Here is a retail customer example of what we provide!
7. Fleet Management
Akin to Onyx Beacon’s offering, Beaconstac offers a comprehensive fleet management solution that allows our customers to manage thousands of beacons from across the world with a click of a button.
Special features for beacon Resellers
Beaconstac offers a very successful reseller program. In addition to some of our features highlighted above, here are three features that stand out for resellers of proximity services
Multi user-access: Beaconstac resellers have the flexibility to invite multiple users into the account with a fine-grained access control of either read-only or admin that helps them make changes to the campaigns
Multi-org management: Create separate accounts for each of your clients and give them controlled access to see how their campaigns are doing
White label: Get all the power of Beaconstac under your branding! Use your own domain and host the beacon dashboard for your clients
Join our growing list of customers from over 40 countries and learn why the likes of Google and Uber love Beaconstac. Talk to us, schedule a demo here.
I am fascinated by tech-driven marketing. Love to read & write about entrepreneurship and tech-driven business strategies for B2B and B2C companies. Have b(e)acon and eggs for breakfast and always up for doughnuts!