To cater to the growing and diverse beacon proximity use-cases, Beaconstac has been working hard on expanding the beacon hardware choices over the years. Over the last two years, we introduced simple low priced beacons for indoors, waterproof and dustproof beacons for outdoors. Following that, earlier this year, we introduced the pocket and keychain beacons that help businesses generate leads and engage with potential customers on the go. Today we are excited to introduce the long-range beacon that increases the range of transmission significantly to over 300 meters or 984 feet.
Key feature highlights of long-range beacons
In large public places like airports, corporate parks, and stadiums etc. a long-range transmission beacon such as this can find several powerful use-cases. This beacon can also replace the need for several outdoor beacons as it almost quadruples the range. In addition to the long transmission range here are a few key features highlighted for the beacon:
⦁ The new long-range beacons can adapt to almost any environment. They can withstand extreme weather conditions with an operating temperature that ranges from -18 to 55-degree Celsius
⦁ They are also waterproof, dustproof and anti-vibrant
⦁ Talking about compatibility, these beacons comprehensively cover almost all the Bluetooth enabled devices that are used today (Eddystone & iBeacon included)
Recommended industry use-cases
It is not just their range that is long but the use-cases too. They can be applied to almost any kind of business and here are a few recommended use-cases based on our conversations and learnings from our customers:
1.Beacons in airport
⦁ Send internal navigation and parking information to a wide audience
⦁ Send information that is relevant to all the gates like a feedback request, directions to eateries, information about duty-free stores etc.
⦁ Ability to reach visitors across the airport easily when you announce information about flight delays and departures
⦁ You can use just one long-range beacon to guide all visitors to their seats
⦁ If the stadium has a pro shop – you can promote the merchandise like jerseys, caps, flags etc. to several stands across the stadium
⦁ Engage with even people in the vicinity of the stadium about last minute seat availability and offers
⦁ Send navigation guides and parking information to the audience irrespective of their location in the stadium
Our current beacons send notifications only to the devices that were in close proximity to the property. But with long-range beacons, you can now reach out to people to whom the property is even out of sight. Here are a few recommendations on how we could use the long-range beacon to send information that would engage consumers:
⦁ Send pictures and videos of the house interiors to drive interest and engagement
⦁ Send details about similar properties of the same seller in a different location
⦁ Send information about an upcoming open house event
⦁ Share a lead generation form to collect prospective leads
The majority of the guests that stay in hotels are first-time visitors. You can easily make them your guest by just sending the relevant information. You can have a better reach by using our long distance beacons. Here are a few examples of the information that you can send:
⦁ Boutique hotels and other B&B can send tourists in the vicinity last minute offers about the availability of rooms
⦁ Send notifications to have guests to download the hotel’s mobile application
⦁ Send information about daily offers like complimentary breakfast or spa treatments for guests
Long-range beacons can be of a great use in big corporate buildings where communication to every employee is important. Here are a few use-cases of how long-range beacons can be used in a corporate setting:
⦁ Sending information about the events like flu vaccination programs or charity fundraising that is being conducted by the company
⦁ Notifying employees about an area where maintenance or administrative work is going on
⦁ Sending alerts in emergency situations to warn employees
⦁ Navigating new employees to different areas of the building
⦁ Notify employees about the new opportunities for workshops, training, employee referrals etc.
To learn more about the technical specifications or comparisons to our other beacon hardware options, read our hardware datasheet
If you are looking to get started, head to our Beaconstac store page and invest in a set of long-range beacons and our Basic subscription plan. You can have the campaigns up and running in less than 15 mins!