AFRC leverages beacons for recruitment

AFRC (Air Force Reserve Command Recruiting Service) recently launched an interactive Mobile Marketing Platform (MMP) for recruitment. The purpose of this MMP is to increase awareness, drive engagement, & educate candidates about the Air Force Reserve. A unique feature on the MMP is the beacons that send out messages inviting attendees to visit the Air Force Reserve MMP. Besides the beacon deployment, the platform also showcases some cool features:

A large high-definition touch-sensitive screen that features interactive quizzes and games
A photo booth for attendees to take photos with the AFRC branded backdrops
A pull-up bar for those looking for something physical
A charging station to charge mobile devices

Recruiters are encouraged to use these features to actively engage with potential candidates. This direct engagement enables recruiters to have meaningful conversations and pick out the individuals who are really interested in the Air Force Reserve. Also, this helps candidates get insights about the opportunities in the Air Force Reserve.

The MMP made its debut this year in Arizona at the Luke Air Force Base Air Show and later in California at the March Air Reserve Base Air Show. Encouraged by its great initial results, it is planned be featured at more air shows and other AFRC recruiting events.

“The Air Force Reserve MMP compares really well to the activations from other recruiting branches and has some unique elements such as the charging station that none of the other branches have,” AFRC proclaimed.

Why is it important for recruiters to use beacons?

By leveraging beacons in recruitment, you will be able to see where your candidate is located in the recruitment venue. You can use beacons to educate people about your organisation and offer tips on the application process. This way you can encourage candidates to visit your booth. This can also help you send highly contextual and hyperlocal messages to candidates. You can push registration forms and feedback surveys using beacon notification.

Beacons can help you out with analytics as well. You can find out the number of candidates who attend the job fair, the booths they visit, and the way they respond to your messages. These information can help you understand your candidates better.