Proximity marketing is 16 times more effective than Google Pay per click
May 31, 2018
Millennials rate personalisation and convenience as keys to a great shopping experience. Shopping platforms are continuously improving their services by enhancing the level of relevance and personalisation using various methods. Beacon-based proximity marketing is one of the most effective methods that has proven to bring effective engagement.
The biggest advantage of beacons is contextual marketing. This contextual approach has made proximity marketing 16 times more effective than Google though it costs less. Also, the advent of Bluetooth 5 is expected to largely boost the effectiveness of beacon-based proximity marketing owing to the enhanced broadcasting capacity.
Location based marketing technologies collect real-time customer data which can help business owners understand the in-store behaviour of every visitor. Reputed advertising businesses like Extreme marketing systems that use beacon technology proclaim that proximity marketing drives engagement better than Google Ads.