The regional analysis of proximity marketing market by digitaljournal.com reveals that North America will hold majority of proximity marketing market share with high penetration of mobile devices in U.S. and Canada by 2024. The high adoption of proximity marketing tools in retail and healthcare sector is also one of the major reasons for the growth.
Talking about growth pace, APAC seems to be the fastest growing market owing to the increased investment by developing countries (especially India, China and Japan) in the region. Besides the expanding IT landscape, the government is seamlessly investing in research and development.
Europe is also one of the prominent players in the proximity marketing space. The plethora of e-commerce in the region is boosting the market. The simplicity of content management and location analytics provided by beacon technology is driving the expansion of proximity marketing market.
Beacon based proximity marketing segmental Highlights
Segmenting by technology, both the iBeacon and Eddystone seem to be equally lucrative and the market is expected to exceed 58.7 billion by 2025.
When segmented by industry, the retail sector grows the fastest owing to high adoption of beacons across the world. The non-retail segment is also getting good traction and is projected to grow at a CAGR of 92.5% during the forecast period (2017-2025).