Starbucks edges out Apple Pay

Pavithra Ravindran
May 31, 2018

Businesses are creating their own payment apps, which help them to capture valuable data about their users besides easing the payment process. Starbucks is one of those successful businesses.

Starbucks has found enormous success in the proximity based mobile payments space. According to eMarketer, 23.4 million people use the Starbucks app to make a purchase at least once every six months.This puts Starbucks slightly ahead of Apple Pay’s 22m users in 2018. Meanwhile, Google Pay and Samsung Pay remain off the pace with 11.1m and 9.9m users respectively.

Starbucks worked on the app since 2010 before Apple Pay was launched in 2014. This was also prior to the debut of Google’s and Samsung’s respective payment applications.

Owing to Starbucks’s ability to tie payments to its loyalty rewards program, users can save time and money, all while racking up rewards and offers. Looking ahead, Starbucks is expected to reach 29.8m users by 2022.

How to promote loyalty programs using beacon marketing?

Besides payment-app integration, there are also other ways to promote your loyalty programs using beacons. Loyal customers are 10 times worth their first purchase value. Pleasing existing customers is as important as converting new customers. It is important to use a powerful technology like beacon marketing to promote your loyalty programs.

When beacons keep reminding customers about the reward points, they will get tempted to buy more. With beacons, all loyalty related information can be saved to customers’ phones either on the brand’s app or in the apple wallet. This will be of a great help to the customers who want to make a purchase later.

Integrating beacons to your app will update the loyalty information when customers receive new points. The beacon based loyalty programs will entice online shoppers to visit the store, besides effectively engaging the customers in store..