Lead generation is one of the most critical stages of marketing which is why businesses invest a lot in it. Despite splurging on many lead generation methods, some companies fail to achieve the expected results. This happens because of their scattered focus. Focusing on one effective approach is better than investing in a lot of methods ineffectively. Beacon technology is one of such proven effective methods.
Beacons are lead generating machines. They attract leads better than any other proximity marketing technology. The contextual approach of beacon-based marketing will not just get you leads but help you acquire ‘convertible leads.’ A convertible leads list can help you reduce marketing wastes. To mention, beacons have even proved to be better than Google Ads in terms of relevance, delivering 16 times higher click-through rate (CTR). Overall, beacons offer the best lead generation concerning both quantity and quality.
Beacons can be used to generate leads for almost all kinds of businesses. Here are a few recommended ways of using beacons to capture leads:
Lead generation for real estate
Real estate industry can make the most out of beacon technology. Almost all the hardware options available in Beaconstac can be used by realtors. You can use indoor beacons in your real estate office to engage with prospects, outdoor beacons near your properties to reach out to the public, long-range beacons to attract even the people to whom the property is out of sight, keychain and pocket beacons to generate leads on the go.
Beacons have caught the attention of event organizers after their successful deployment in significant global events like CES, Detroit auto show, Tribeca film festival, etc. Event marketers are using beacons in innovative ways to generate leads, and Melbourne food festival is one of the best examples. The organizers of Melbourne food festival employed beacons in 50 restaurants around the city to inform people about the details of the food festival.
For events like a cultural exhibition, create free materials like e-books about the artifacts and get your users download it by submitting their email id
Leverage beacons in public places like traffic signals and shopping malls to distribute digital pamphlets, event invitations, subscription forms, etc
For sports events, inform the people in the vicinity of the stadium about last minute seat availability and offers
Download our e-book to learn about the success stories of event organizers who generated leads using beacons.
Lead generation for retail stores
The retail sector is adopting beacon technology faster than any other industry. Half of the top 100 retail stores in the united states are incorporating beacons in their marketing plan. Here are a few recommended ways to generate leads using beacons for your retail business:
1. Book Now, Buy Later!
Give users an option to reserve a few items on sale to buy later. Collect their contact information as a part of the reservation process. This would work best during the last week of the month when most people will not have enough resources to make a purchase. The urge to not miss the offer will entice them to make a booking.
2. Announce offers
Announce your offers and discounts by pushing notifications to the Bluetooth devices in the vicinity of your stores. Even if you are a business that gives a different offer every day, you can quickly change your advertisements using markdown cards. Designing a markdown card is ridiculously simple. You can do it in minutes just by replacing the text and images.
3. Promote app downloads
Welcome offers are lead magnets. If you have an app, you can promote it to the people by giving them welcome offers. Beacon-based promotions have drastically increased app downloads for many retail businesses. For example, Carrefour, a notorious retailer in Romania, implemented beacon networks in 28 hypermarkets. After employing beacons, the number of users grew by 600%.
4. Online store
You can place beacons near your billboards to provide a way for leads to take action as soon as they see your ad. For example: When lead walks past a billboard that says 50% off on T-shirts, they immediately get a notification with a link to buy the product online.
Beacons are the best lead magnets for small businesses because of their low cost and self-sufficiency. To send beacon notifications, you don’t need to own an app or even a website. The beacon markdown cards are sufficient to pack all the necessary information that you want to deliver. Here are a few recommended ways of using beacons to generate leads for small businesses:
1. Free Wi-fi
If you are a business like a restaurant, you can use beacons to announce your free Wi-Fi and get their contact information during the sign-up process.
2. Partner with other businesses
You can partner with businesses to place your beacons in their venues in a way that will benefit both the businesses. For example, if you are a business that sells pastries, you can employ beacons in movie theatres nearby to help visitors order pastries online. Salons and spa can promote their products by leveraging beacons in the retail outlets of the cosmetic brands they have partnered with.
Besides enhancing the guest experience in hotels with features like digital check-ins, indoor navigation, digital room-keys, etc. beacons can also be used for generating leads effectively. Here are a few recommended ways to generate leads for hotels:
Mount beacons in transport hubs like airports, bus stands, and railway stations to announce your offers
Send tourists in public places your last minute offers about the availability of rooms
Promote your daily offers like complimentary breakfast, spa treatments to attract leads in the vicinity of your hotel
Promote referral programs to your guests to expand your lead list by word-of-mouth
If you are planning to try out beacons to drive engagement and generate leads, take a look at Beaconstac, that includes everything you need to get started. Using Beaconstac you can set up your own campaign, without a developer’s help!