Beaconstac Product Update: Introducing Image Customizations and Analytics Export

Sneh Ratna
Last Updated: September 3, 2018

This month has been another big leap for us as we made some tweaks in Beaconstac to help you get the best of beacon technology.

We are continuously striving to solve your issues – some that you let us know through feedback and some that we feel can help you make the most of the product.

From making it easy to upload and customize pictures straight from your mobile device to getting a solid grip on the analytics, this month is all about making your beacon experience even better.

Update #1: Image Customization

The problem

A lot of our customers had an issue with uploading images from their mobile device because they would either get rotated or would have to first edit the picture in another app and then upload the image.

Here’s a classic case:

This is an image of a foosball table that was taken from a mobile device.

Here’s how it looks without cropping:

As you can see, there are many details in the picture that could have been done away with.

Let’s see what we can do with the new features

Here’s what the preview looks like with the image cropped and flipped horizontally

The Fix

Now, you can fine-tune the image on your markdown card. We’ve introduced 3 new features- crop, flip and rotate- to customize the image you upload.

Why did we add these features?

You can take an image on your mobile device and play around with the settings on the Beaconstac dashboard. Crop out the part you do not want or zoom in. You can also rotate and flip the image to best suit your needs.

Being able to customize images on the Beaconstac dashboard will reduce your dependency on third-party apps. Also, it will save you time and effort.

How to Crop images

1. Create a new Markdown Card or use one of the templates

2. Upload your image

3. Customize the image and select ‘Crop’

Your preview will look like this

How to rotate images

1. Upload your image

2. Click on ‘Rotate left’ or ‘Rotate right’

3. Crop the image if you need to or select ‘Close’. This is what your preview will look like.

How to flip images

1. Upload your image

2. Select Flip horizontal or vertical

3. Click on Crop or Close without Cropping. Here is a glimpse of what your preview will look like.

Update #2: Export Analytics

Campaign analytics is vital in determining how well your campaign is doing. It can also help you fine-tune your campaign depending on the notifications sent and the current CTR.

On the Beaconstac dashboard, you can see all of your beacon analytics on a daily, weekly or monthly basis. You can also set a custom date to see how the campaign has been performing.

The Problem

There was no way to see how the campaign is doing on an hourly basis. To resellers and marketers, this is crucial data as it can impact the CTR and improve engagement, customer loyalty, and retention.

The Fix

But, with this new feature, you can now export your analytics to a CSV Sheet and get the hourly play-by-play of how your campaign is doing.

Why did we add this feature?

Beacon Analytics is critical in understanding which strategies work and which don’t. A more detailed analysis helps you do a deep dive into what needs changing and how to leverage the technology to your advantage. This is an important feature, especially for resellers who want to present their data to their clients more effectively.