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Gym marketing with beacons: 5 ways to improve your gym member retention strategy

Gym marketing coupled with technology such as Bluetooth beacons makes everyday interactions at the gym more enjoyable, engaging and efficient. In the United States, around 45 million adults, i.e., 14% of the population, have a gym membership. However, 80% of the people quit the gym within 5 months. Given the behavior, Planet Fitness, one of […]

Monika Adarsh

Last Updated: April 15, 2019

BLE Beacon technology in gyms
Learn how you can get more customers using proximity marketing with beacons