How to integrate Google Analytics with Beaconstac to track users

Google Analytics is a free web analytics service that lets you analyze your website and app traffic. Google Analytics also gives you a real-time overview of your audience – countries they belong to, how much time they spend on your website and how you acquired them.

So, why should you use Google Analytics?

Google Analytics offers a deep dive of your website and app traffic. Apart from letting you see how much traffic you are getting monthly, weekly and daily, it also has other vital information about –

Users that visit that your site

Google Analytics dashboard lets you see –

1. Number of visitors that your site gets
2. The device that they use to access your site
3. The browser being used by your visitors
4. The demographics of your visitors
5. If users leave their contact information

Referral Sites

These sites lead visitors to your website and are termed referral sites. You can see which social media channels and other websites are working well for you.

PPC campaigns

You can also see how successful the Pay-per-click campaigns are that you may be running on Google Ads.

Best-performing keywords

Data about which keywords are bringing in you the most traffic is also available on Google Analytics.

Different pages on your website

Google Analytics also collects information about the different pages on your website as well. You can see –

• 1. On what pages do visitors spend most of their time?
  2. Which pages are more popular
  3. Which pages do visitors navigate away from your website
  4. The effectiveness of your landing page

Analytics with Beaconstac

On the Beaconstac dashboard, clicking on Analytics enables you to monitor your beacons and how well your campaign is doing. The number of notifications, Clicks and the CTR (Click-through-rate) along with the number of unique visitors is available on the dashboard.

With our latest Product Update, you also have the option to export hourly analytics to a .csv file.

Why you should integrate Google Analytics with Beaconstac

Brands and businesses conscientiously use Google Analytics to improve their marketing efforts. By integrating Google Analytics with Beaconstac, you can have an overview of how your markdown cards are performing in general. Google Analytics allows you to get an insight into your audience. Their location, how long they have spent on the markdown card and the number of new visitors is visible to you. While Beaconstac Analytics gives you a much more detailed analysis about how each beacon is performing, integrating Google Analytics lets you analyze data from the markdown cards and your other websites in one place. It is important to note that Google Analytics only shows you the people who clicked on the markdown card and does not indicate how many people got the notification.

How to integrate Google Analytics with Beaconstac

Step 1: Create or Sign in to your Google Analytics account

If you do not already have a Google Analytics account, create one. You will need to have a Google account for this.

If you already have a Google Analytics account, sign in to your account.

Step 2: Set up a property in your Analytics account.

Your website or app is represented by a property and is the collection point for all the data.

a. Click on Admin

b. Click on Account and use the menu to select the account to which you want to add the property.

c. In the Property column, create a new property from the menu.

d. Type in the website name

e. For the Website URL, change the http:// to https:// and type eddy.pro/ (Refer to the screenshot). This will enable you to track all your markdown cards

f. Once you fill this information out, click on Get Tracking ID

Step 3: Insert Google Analytics code into your Beaconstac account

On the Beaconstac dashboard

a. Click on your Account Name

b. From the drop-down menu, select Account

c. Scroll all the way down to Organizations

d. Under GA code, type in your Tracking ID and hit Save 

Now on your Google Analytics dashboard, you will start seeing the analytics from your markdown cards like so –

Let us know the innovative ways in which you use Google Analytics for your business in the comments below.

Integrate Beaconstac with Google Analytics to get the most of beacon technology. Get our beacons with our intuitive dashboard to help you get ahead of the curve.

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Author Details

Sneh Ratna

Content Marketer –
Beaconstac

Penchant for all things tech and making experiential shopping commonplace.

sneh.c@mobstac.com

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This blog was originally published on September 20th, 2018 at 10:56 am