How to integrate Google Analytics with Beaconstac to track users
Sneh Ratna Choudhary
Last Updated: September 20, 2018
Google Analytics is a free web analytics service that lets you analyze your website and app traffic. Google Analytics also gives you a real-time overview of your audience – countries they belong to, how much time they spend on your website and how you acquired them.
So, why should you use Google Analytics?
Google Analytics offers a deep dive of your website and app traffic. Apart from letting you see how much traffic you are getting monthly, weekly and daily, it also has other vital information about –
Users that visit that your site
Google Analytics dashboard lets you see –
Number of visitors that your site gets
The device that they use to access your site
The browser being used by your visitors
The demographics of your visitors
If users leave their contact information
These sites lead visitors to your website and are termed referral sites. You can see which social media channels and other websites are working well for you.
You can also see how successful the Pay-per-click campaigns are that you may be running on Google Ads.
Data about which keywords are bringing in you the most traffic is also available on Google Analytics.
Different pages on your website
Google Analytics also collects information about the different pages on your website as well. You can see –
On what pages do visitors spend most of their time?
Which pages are more popular
Which pages do visitors navigate away from your website
The effectiveness of your landing page
Analytics with Beaconstac
On the Beaconstac dashboard, clicking on Analytics enables you to monitor your beacons and how well your campaign is doing. The number of notifications, Clicks and the CTR (Click-through-rate) along with the number of unique visitors is available on the dashboard.
Why you should integrate Google Analytics with Beaconstac
Brands and businesses conscientiously use Google Analytics to improve their marketing efforts. By integrating Google Analytics with Beaconstac, you can have an overview of how your markdown cards are performing in general. Google Analytics allows you to get an insight into your audience. Their location, how long they have spent on the markdown card and the number of new visitors is visible to you. While Beaconstac Analytics gives you a much more detailed analysis about how each beacon is performing, integrating Google Analytics lets you analyze data from the markdown cards and your other websites in one place. It is important to note that Google Analytics only shows you the people who clicked on the markdown card and does not indicate how many people got the notification.
How to integrate Google Analytics with Beaconstac
Step 1: Create or Sign in to your Google Analytics account
If you do not already have a Google Analytics account, create one. You will need to have a Google account for this.
Sneh is a Content Marketer at Beaconstac. When she’s not obsessing over customized QR Codes, she can be found fawning over dogs or bingeing on Netflix. To discuss content marketing or anything else under the sun, reach out to her on Twitter or LinkedIn.
With all the short-term challenges that retailers and brands face – health and safety, decreased labor force and consumer demand, one solution that has consistently proven to be effective is contactless or zero-touch marketing strategies.
This blog was originally published on September 20th, 2018 at 10:56 am