Beacons for banks: Banks to re-evaluate marketing strategies for millennials

As millennials are projected to surpass baby boomers as the largest generation, they are already dictating the landscape of financial services. Unfortunately, millennials carry the reputation of disliking the practices of big banks. According to a study, 73% of the millennials would instead opt for an offering in financial services from millennial-friendly brands like Google, […]

Monika Adarsh

Last Updated: January 12, 2021

Beacons in banks
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