Holiday marketing trends with beacons: Forecasts and predictions

Although the holiday season doesn’t start till the end of November, shopping for the holiday season is already in full force. In a study by Bazaarvoice, 2 types of shoppers were identified – planners and spontaneous shoppers. 59% of shoppers – the planners – start shopping 42 days before the holiday season even starts leaving […]

Sneh Ratna Choudhary

Last Updated: January 13, 2019

holiday season_beacon marketing
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