Hyperlocal marketing with location-based technology: The rise of ‘Near Me’ searches

What is Hyperlocal Marketing? In 2009, hyperlocal marketing became every marketer’s favorite buzzword. Hyperlocal marketing entails extremely targeted campaigns designed to lay emphasis on a particular city or region. The idea behind it is that consumers respond better to marketing campaigns when it holds some relevance to them. That explains the rise in personalized advertisements. […]

Sneh Ratna Choudhary

Last Updated: June 19, 2019

Hyperlocal marketing and beacons
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