Proximity marketing apps play a major role in those I-want-to-know, I-want-to-go and I-want-to-buy moments. It’s a powerful way for offline businesses to establish an extended communication channel with consumers and keep them engaged.
Also, with the demise of Google’s Nearby Notifications (after 6th Dec 2018), apps are the way to go ahead with proximity marketing. This obviously is a good news for businesses who are looking to enhance the customer experience and hence win loyal customers.
Proximity marketing apps enhance the customer experience
The natural behaviour of proximity marketing is contextually relevant and hence extremely helpful. However, with increasing misuse of the Nearby service, marketing messages became irrelevant and spammy.
With apps, on the other hand, consumers have complete control over what they receive and the notification behaviour. Not just that, some of the widely used apps, like NearBee also have an anti-spam algorithm incorporated. This not just enhances the customer experience but also makes communication relevant and helpful.
How to choose the best proximity marketing app?
Before browsing through the list of proximity apps, it is important to understand the factors that you need to consider while making a choice.
Should be available for both iOS and Android
Should have a powerful anti-spam algorithm at its core
Should be available across the globe
Should be capable of sending proximity-based rich notifications
Should have more positive reviews than negative 🙂 (It’s best to learn from other’s experience)
Best proximity marketing apps
In this post, we will discuss a few apps which we found best in our research, in terms of their features, ease of use, interactivity and personalization factor.
1. NearBee – discover what’s buzzing around
NearBee is a lightweight, free application that connects with all beacons in range to broadcast proximity marketing notifications.
Bleesk app is another proximity marketing app that scans and detects beacon notifications. The app is designed to receive notifications across industries, however, the app features are built with a special focus on events.
Has an inbuilt QR code scanner – In addition to receiving proximity marketing notifications, this app also has the capability to scan QR codes at event locations.
Has a good user experience
Available in – all countries
App ratings – As of 22nd November 2018, Bleesk has an average rating of 4.9 on Google Play Store
3. Appadia Mall app
Appadia app is a proximity marketing app dedicated to malls and retail shops. It notifies consumers of mall information, deals, news, floor plans, shop location and other favourites based on their proximity.
Available across devices – iPhones, iPad, Apple Watches and Android phones.
Rebranding for clients – The app can be branded with their client’s logo and colors.
Available in – All countries
App ratings – No ratings available
This proximity marketing app gained popularity in Italy. It pushes deals, maps, local news and local event information based on the proximity of the user. Ubi.co is suitable for almost all industries – retail, malls, restaurants, public venues, fitness centres and more.
One of the cons of this app, however, is that it is not available for all parts of the world.
It quickly adapts to the look and feel of the brand around.
Official app of mall Quasar Village of Perugia (Corciano) and Expo 2018 APP (Bastia Umbra – Perugia)
Available in – Italy
App ratings – Not available
These are the best proximity marketing apps in my opinion. Do you know some other beacon-aware apps that make the cut? Let us know in the comments below. If you are looking to accelerate your proximity marketing in 2019, take a look at Beaconstac that offers an end-to-end proximity marketing solution – beacon hardware, analytics and content management system, NearBee app and SDK. Looking for another solution in the proximity marketing competition? Take a look at QR codes instead.
I am fascinated by tech-driven marketing. Love to read & write about entrepreneurship and tech-driven business strategies for B2B and B2C companies. Have b(e)acon and eggs for breakfast and always up for doughnuts!
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