Proximity marketing implementation in SBI – one of the largest banks in India

State Bank of India (SBI) has collaborated with Tata Star Bazaar, one of biggest retail chains in India, to enhance the customer experience and increase acquisition using proximity marketing. SBI has deployed beacons at Star Bazaar outlets in two major cities – Mumbai and Bangalore.

This is yet another example of a powerful collaboration between retail stores and banks. (Here’s more about how banks and retail stores can mutually benefit from proximity marketing.)

Here’s what the proximity-based beacons will do at Star Bazaar –

1. Send in-store offer details which customers can avail in real time. (Want to know how to save beacon triggered offers for later use? Read more)

2. Apply for Star Bazaar loyalty cards – Beacon notification in the store allows customers to connect with an in-store sales representative and apply for the Star Card right away. For loyal Star Baazar customers, the Card offers significant value back on all purchases at Star Bazaar, as well as periodic discounts and cashback offers.

3. Enhance the point-of-sale customer experience – Consumers very often forget about the card offers while checkout. Beacon notifications at the checkout counter would remind them of offers available on SBI cards.

4. Attract customers by pushing offers on SBI card in the nearest store – Going forward SBI is planning to collaborate with many other retail chains. The beacons deployed on these storefronts would attract customers by pushing offers on SBI cards at respective stores.

If you are planning to try out beacons, take a look at Beaconstac, that includes everything you need to get started. Using Beaconstac you can set up your own campaign, without a developer’s help!

• Author Details
• Recent Posts

• 
  
  
• 
  
  

Author Details

Monika Adarsh

Product Marketing Manager –
Beaconstac

I am fascinated by tech-driven marketing. Love to read & write about entrepreneurship and tech-driven business strategies for B2B and B2C companies. Have b(e)acon and eggs for breakfast and always up for doughnuts!

https://www.beaconstac.com/qr-code-generator

monika@mobstac.com

• 

  Reimagining consumer-good (CPG) brands in post-COVID times

  Almost 20 years ago, when SARS infected 8,000 people in China, it helped catapult Alibaba Group into a global online retail giant

  Today, with 4.18 million people affected with COVID-19 worldwide, forward-thinking CPG brands are preparing to flip the switch and go contactless

• 

  Restaurants in the post-COVID world: QR Code menus + other actionable strategies to reopen

  While restaurants are eager to formulate a robust post-crisis plan, the evolving consumer behavior makes this hard to do. In this blog post, I talk about the expected change in consumer behavior and how restaurants can adapt to keep their doors open post-lockdown.

• 

  Multi-lingual QR Codes – redirect based on the smartphone’s language settings

• 

  Upgrade your QR Codes into a powerful & integrated marketing channel

• 

  QR codes on CBD labeling are the key to legalization in Utah, Indiana & Oregon

• 

  Dynamic QR Codes – drive growth “up and to the right”!

This blog was originally published on December 7th, 2018 at 10:54 am