Run proximity marketing campaigns without an app with Beaconstac
Sneh Ratna Choudhary
Last Updated: February 21, 2019
Exciting times ahead at Beaconstac!
The Beaconstac solution now supports NFC and QR codes in addition to beacons giving you the opportunity to run proximity marketing campaigns without an app.
While beacons remain the best way to deliver location-based contextual content through a native app, we recognized the need for an app-less proximity marketing solution and decided to expand our solution to meet growing demands.
Statista reports predict that there will be no less than 4.77 billion phones in the market in 2019. Given that all the latest iPhones and Android smartphones do not require an additional app to tap or scan NFC and QR codes, running proximity marketing campaigns using these technologies allows you to easily target all consumers in and around your business.
Coupled with the Beaconstac’s platform advanced features, you can not only create effective proximity marketing campaigns but you can also gather crucial analytics which is the key to running a successful campaign.
What is NFC?
NFC stands for Near-Field Communication. This technology enables a device and a physical object to communicate.
What this means is that a device like your smartphone can read NFC tags embedded in digital signage, products, smart posters and signs.
What can you use NFC for?
While NFC has almost become synonymous with cardless payments, enterprising marketers and advertising professionals have started to incorporate the technology in their marketing campaigns to deliver a smarter and richer consumer experience.
Driving new customers to the store
Businesses can now leverage NFC to drive in-store traffic by placing NFC-enabled signs and posters in the vicinity of the store. Shoppers can tap the signs and posters to obtain deals.
Increasing customer engagement
NFC tags can be used to deliver a richer pre-purchase experience by enabling customers to tap on products to see product specifications and even compare them with other products.
Make waiting in queues easier or skip them altogether
You can deploy NFC tags to play short videos to keep customers engaged in queues or use them to create Instant Checkout stations so that they can skip the checkout line completely.
QR codes have been around longer than NFC and beacons both but their true potential in marketing is only now being recognized. QR codes are 2-D barcodes that can be scanned via the camera in all the latest smartphones.
What can you use QR codes for?
Ubiquitous in nature, QR codes can be used for a plethora of use-cases from providing wayfinding to sending emails, making calls and delivering coupons. It is no wonder that 11 million US households will scan QR codes by 2020 according to Statista.
Generating traffic for your business both online and offline
Use QR codes in the vicinity of your store to show your Google Maps location to customers or amazing deals and discounts to drive in-store traffic. You can also use QR codes to redirect in-store traffic to your website, social media business page or ask customers to leave reviews.
Scanning QR codes can allow customers to view in-store deals and offers immediately. With dynamic QR codes, businesses can re-use the same QR code to display different campaigns.
Curating an experiential shopping trip
The minute customers step into your store, leverage QR codes on walls, posters or flyers to get consumers to download your app. QR codes can also be used to play curated playlists to deliver a truly unique musical experience or be a part of a treasure hunt that allows customers to earn points. Businesses can engage customers waiting in lines through QR codes that open up a hypercasual game, short video or discount codes or allow them to skip checkout lines by using QR codes to scan and pay.
NFC, QR or Beacons: Choosing the right proximity channel for you
At the surface, if you are looking to run proximity marketing without an app, NFC and QR codes are highly recommended. Beacons are more geared towards delivering a rich experience if you have an app or are looking to build a beacon app.
On Beaconstac, you can now choose NFC tags or QR codes or beacons exclusively or try a combination of two or three technologies together.
Since the latest iPhones – iPhone XS, iPhone XS max and iPhone XR have joined Android smartphones to provide native capabilities in reading third-party NFC tags, the NFC market’s value is predicted to grow 17.9% over the next decade. According to the NFC forum, the market value will be a whopping $50 billion by 2025.
The same is true for QR codes. With iOS 11 update, all iPhones can scan QR codes which gave QR codes a new lease of life. The latest Android smartphones can also scan QR codes through the camera app making QR codes making it easy for businesses to target all consumers with a smartphone. According to Juniper Research, 1 billion smartphones will access QR codes by 2022.
Sneh is a Content Marketer at Beaconstac. When she’s not obsessing over customized QR Codes, she can be found fawning over dogs or bingeing on Netflix. To discuss content marketing or anything else under the sun, reach out to her on Twitter or LinkedIn.