After years of being raved about by marketers, QR Codes have finally started gaining momentum. Given that the number of US households with users who scanned QR code on a smartphone in the year 2018 estimated to be 9.8 million, it looks like the efforts of marketers all around the world have managed to uncover the real potential of QR Codes successfully.
How to use QR codes in retail stores
QR Codes increase traffic to the website
QR Codes can be used to link to a website’s landing page when scanned. Retail marketers can use this technique to drive traffic to the business’ store page to make the purchase easier for customers. Businesses can easily achieve this by adding a ‘scan to learn more,’ call to action.
Scan QR Codes to make a phone call or send an email
QR codes can be used to help customers make quick phone calls to customer support services of the retailer. They can also be used to send preset text messages and emails that are drafted and ready to send with the recipient as well as the subject line already added. All the user has to do is hit the send button.
Scan a QR code to reveal discount offers and coupons
Another appealing way of using QR Codes for retail marketing is to link your discount coupons and offers to the QR code and combine it with an advertising slogan or tagline that compels customers to scan your QR codes.
QR codes for signing up to newsletters, product notifications, and feedback forms
QR Codes linked to sign-up forms are useful for retailers to gather customer emails and contact details. This type of lead generation can help a business keep its customer updated continuously. Customers, in particular, can be updated about the availability of products and new launches. Alternatively, retailers can link QR Codes to feedback forms that help in tracking and understanding customer behavior and patterns.
QR Code scan to view the store location on maps
Retailers can print QR Codes on display ads and help customers navigate to the nearest outlet through Google Maps. Alternatively, you can connect QR Codes to an indoor navigation map to help in navigating to a specific section within the store.
QR Codes for Increased Social Media Visibility
Increase your visibility on social media by linking your QR Codes to social media profile. QR codes driving users to social media is an excellent way of gaining more likes, shares, and subscribers.
QR Codes to boost app downloads
Providing QR Codes on Product Packaging and linking them to the app download page is a simple yet effective technique of encouraging downloads.
Learn how to leverage in-store traffic for increasing app downloads
Use QR Codes Business Cards to share contact information
Another fascinating application of QR Code is its usage as virtual business cards to share contact information. Rather than providing contact details on your offline display ads, a better way of sharing contact details is to link it with your QR Codes. QR Codes more appealing and reduce the chances of taking down the contact details wrongly.
Brands using QR Codes successfully in retail stores
1. QR Codes on Product Packaging as used by Heinz
Since we have now reached 2019: the year of QR Codes, we can see QR Codes taking over every brand’s product packaging. The concept of product packaging in 2019 is no more just placing your product in a package box labeled with your brand name but much more than that. Embedding QR codes on product packages make for a meaningful addition to your product when you use it to reveal product specific offers and discount packages rather than just redirecting users to the product information page.
Heinz added QR codes on their product packages when they introduced environment-friendly packaging. Scanning these QR codes led customers to an online green trivia quiz.
Increase re-orders by letting customers engage with products they purchased
2. QR Codes in Pop up Stores for promoting new launches – Innisfree
A recent use-case example of QR Codes in Pop up stores is when Innisfree used QR Codes in its Pop up stores in Malaysia to promote the newly launched product line of Green tea seed serum.
3. Ralph Lauren leverages QR Codes on offline ads
In addition to the typical big-box retailers, even the niche popular luxury retail brands such as Ralph Lauren have been implementing QR codes in offline ads like posters on display windows and magazine ads since almost a decade now.
4. Scan QR Codes in the store and get products delivered at your door-step with Decathlon’s ‘Scan & Go’ app
Ever since the inception of QR codes, retailers have been trying to find new ways of implementing QR codes to improve customer engagement and in-store experience. One such implementation is that of deploying QR codes on product purchase receipts and price tags attached to products.
Decathlon used this idea of deploying QR codes on price tags when they introduced an app that helped customers skip waiting in long queues with its ‘Scan and Go’ feature. The app helped customers to scan QR codes on price tags and make payments directly from the app.
5. QR Codes used by Lacoste for improved customer experience
Lacoste is one such retail brand that realized the potential of QR Codes way back in 2012. The famous French retail brand added a personal touch to its regular print ads by combining it with custom QR codes. This initiative helped the retailer in creating a personalized mobile magazine that let the users watch videos of lookbooks from the fall collection and also make a purchase from the clothing line with their ‘Scan to shop’ feature.
Lacoste also introduced ‘Lacoste Championship’ as a way of increasing customer engagement within the retail store.
6. Use QR Codes for cashless payment just like Walmart!
Retail giants like Walmart and Target were among the first brick and mortar retailers to implement QR codes in their retail outlets for facilitating quick cashless payment systems. These payment systems helped attract more millennials who liked the idea of being able to shop without having to carry cash around at all times.
Here’s how you can enhance check-out experience using QR Codes
Why retailers are flocking to QR Codes
QR Codes are not very heavy on the pocket to implement even for smaller retail stores. For smaller businesses, using QR Codes is a way of making it easier for customers to connect.
QR Codes are highly versatile and can be applied in various use-cases as we’ve already seen above but not limited to those. QR Codes have a variety of use-cases across all industries which have already been tried and proven successful.
See QR Code use-cases in proximity marketing.
Ease of implementation
QR Codes get effortlessly deployed within your traditional marketing campaigns such as posters, billboards or even magazine ads. The latest Android and iOS smartphones being launched native QR code scanning capabilities have also made it easier for customers to scan these QR codes and access the offerings of these campaigns.
QR Codes also provide the capability to track the number of times they have been scanned thereby making it possible for the businesses to track and measure the effectiveness of their QR Code campaigns.
Beaconstac’s QR Code marketing solution provides advanced analytics to track and measure campaigns would give your retail marketing strategies an edge over that of competitors.
Owing to the kind of innovations in QR codes implementation that we have seen in the past few years, we now have dynamic QR codes, QR codes with logos, QR code games and so on, which are quite appealing to the millennials.
Stay ahead of the competition
Since QR codes have been around for more than a decade now, there is already a considerable share of larger retailers that have successfully started the use of QR code campaigns. This makes it even more crucial for the rest of the market to keep up with the technology trend to stay well with the market competition.
Most retailer marketers though are still using static QR codes. But static QR codes have limitations like not allowing to change the URLs once they have been set. Platforms like Beaconstac provide for dynamic QR codes with features like the ability to change URLs and reuse the same QR codes,
Who is scanning QR Codes?
The number of smartphone users in 2019 is forecasted to be 2.5 billion. Now that the latest Android and iOS phones are providing an in-built feature to scan QR codes from within the camera app, it has become a hassle-free task for consumers with a smartphone.
Here’s how you can scan QR Codes without an app.
With the number of QR coupons redeemed via mobile expected to reach 5.3 million by 2022, now is the right time for retailers to implement QR codes in retail stores.
Need help with QR code campaigns for your retail store? Beaconstac’s QR code marketing platform provides you an end-to-end solution to all your proximity marketing needs. Schedule a demo to see our intuitive dashboard.