QR code marketing is a sought-after marketing strategy across all industries which has been proven useful for well-known brands and SMBs alike. The point of concern for businesses, however, is how to create a path-breaking QR code campaign which leaves an everlasting impact. With the abundance of information and resources available on the internet, making the right decision is bound to get daunting.

To simplify the process of QR code generation and usage, we have curated this guide on how to select the best QR code generator.

RELATED: Learn all about QR code basics

Why you need a QR code generator

The easiest way to get started with creating QR codes is to look for a QR code generator online to make the process hassle-free. QR code generators help you create ready to use QR codes instantly without requiring any prior technical knowledge.

RELATED:A step-by-step guide to creating a QR code

How to choose the best QR code generator: Factors to consider!

With numerous options available online, choosing the best QR code generator might be a tricky task to accomplish. Here is a list of parameters you need to consider while making your choice for the best QR code generator online.

Core factors to consider while choosing a QR code generator

Dynamic QR codes

Always ensure that the QR code generator you are going for supports you in creating Dynamic QR codes besides the regular static QR codes. Dynamic QR codes are merely reusable QR codes which allow you to change the URL linked to them, even after deployment.

RELATED- Static vs. Dynamic QR code: How to choose the right one for you!

Pricing

Most QR code generators allow the creation of static QR codes for free while creation of dynamic QR codes is chargeable. The differentiating factor here is that the best QR code generator would allow you to do more things with the amount you pay.

Types of QR codes available

Types of QR code refers to content categories like Email QR code, Website QR code, VCard QR codes, SMS QR code, and so on. Based on the use-case you are exploring, choose the type of QR code/content category.

Here is our list of QR code types on the rise:

– vCard QR codes: Add your entire work profile to your business cards via QR codes

– Social media QR codes: A unique approach to increasing your social media following

– App download QR codes: Help users download your app without friction by leading them straight to the App download page

– Image Gallery QR codes: The best way to show off your photography skills and share beautiful pictures among peers

– Video QR codes: Gain more likes, shares, and subscribers for your YouTube channel with dynamic QR codes that lead to your latest video every time a user scans it.

RELATED:Discover all the different types of QR codes and their respective use-cases

Unlimited QR Code Scans

At times, QR Code generators that allow you to generate free QR codes tend to have a limit on the number of scans. Once, the QR code reaches a stipulated limit of scans it becomes useless. The best QR code generator would be the one which comes with an unlimited scans feature.

Integration with Google Analytics to help you track the scans

If you are using QR codes as part of a marketing strategy, it is quintessential to keep a track on the number of scans and analyze your results from time to time.

A QR code generator integrated with Google Analytics is useful to analyze URL/Website QR codes.

Formats available for download

Check for the formats available for downloading QR codes. Dynamic QR codes with high customization usually require the QR codes to be in an SVG or EPS file format so that you can effortlessly edit them without losing the image quality and resolution. Whereas, if your focus is on generating Static QR codes, PNG format comes in handy.

QR Code Security

Besides the features that a platform provides, it is safe to also keep the trustworthiness of the software in mind while choosing the best QR code generator. The more secure your QR codes are for scanning, better will be your brand image among the users. A platform with a good reputation among well-known brands is always more reliable than a new platform making claims of domain authority with no real examples to prove the claims.

Beaconstac is one such platform that has been around for a while and has created powerful marketing campaigns with clients like P&G, Uber, Google & KFC.

Good to have features

Customization

Customized QR codes are more attractive and grab attention quickly. Designing QR codes relevant to your campaign will help increase the number of scans. Choose the best QR code generator based on whether it allows you to customize your QR codes.

RELATED: How to design customized QR codes

QR code campaign management: An intuitive dashboard to create & manage campaign landing pages

Besides generating visually attractive QR codes, creating a comprehensive and relatable campaign is an integral part of QR code marketing strategy. If a platform allows you to instantly create and launch your campaigns along with the QR codes creation, it would undoubtedly be the right choice for the best QR code generator.

Integrated marketing solution

As useful as QR code marketing is, it would be much more impactful when combined with the power of other proximity marketing technologies like Beacon and NFC marketing. A platform that provides you an integrated solution alongside a QR code generator and at the same price would add an edge to your business that regular QR code generators fail to achieve.

RELATED: Proximity marketing with Beacons, NFC and QR Codes

Retargeting [Star feature of the best QR code generator]

Using QR codes for retargeting customers is by far one of the best marketing applications of QR codes. The best QR code generator that comes with the feature of tracking scans, also helps you to get leads on the users that scanned these QR codes and retarget them accordingly.

Still unsure on which is the best QR code generator for you?

Beaconstac’s online QR Code Generator provides you all the features listed above along with a 14-Day free trial to help you get a hands-on experience of our intuitive dashboard. Discover the power of an integrated proximity marketing solution while you create dynamic QR codes and use them in multiple campaigns.

Indulge in QR code marketing today to achieve all your marketing goals. Get Beaconstac’s QR code marketing guide or schedule a demo with our expert.