The customer engagement using NFC technology goes beyond their application in ad-campaigns. NFC when used on the product itself besides the regular ad-campaigns, can also support for post-purchase interaction with customers.
NFC connects online & offline marketing tools:
With just a tap of the smartphone, NFC hardware deployed on offline advertising collaterals eventually lead customers to a digital communication medium.
NFC technology allows businesses to fine-tune promotional strategies based on target customers. For e.g., an NFC tag on a sports apparel is specifically intended to engage the target customer segment of sports enthusiasts.
Using NFC technology to deliver relevant information helps you trigger actions from the customers who are interested in your proposition rather than spamming people that are not interested.
NFC helps to increase the online engagement of your business:
Connecting NFC hardware devices to social media profile of a company is a quick way of gaining online followers for your business and helps you keep customers engaged
Why NFC manufacturers should partner with NFC marketing platforms
Deliver more than just the hardware: Our learning has been that customers look for integrated full stack offerings instead of buying hardware and software separately. Delivering an end-to-end solution is a big incentive for businesses to select your hardware.
Provide a faster and simpler way of using your products: A seamless out-of-the-box solution enables speedier deployment and campaign activation helping your customers saving time and money.
Build loyalty by adding value to your offering: NFC manufacturers can build stronger relationships with their customers by increasing their value proposition. Adding more value to your offering through partnerships is an excellent way of making customers realize that your offering is worth their money.
Scale up your business the right way: Partnering with NFC marketing platforms helps NFC manufacturers move up the value chain and help them earn recurring revenue from software platform instead of just the one-time income from a hardware sale.
Why marketers love Beaconstac’s NFC marketing platform
Beaconstac’s proximity marketing platform comes with an intuitive dashboard that has a comprehensive user interface and is easy for any layman to work around.
Hassle-free mobile landing pages
Creating a mobile landing page using Beaconstac’s dashboard is a cakewalk. No prior coding knowledge is required to create your custom landing pages with Beaconstac’s dashboard.
Cost-effective value addition to your marketing investment
NFC marketing is not as expensive as hosting an entirely new ad-campaigns. All you have to do is to embed NFC devices within the campaigns you have already established successfully.
Track campaign analytics
The platform also allows you to track the campaign analytics to help businesses understand which campaign is working well and which is not.
Beaconstac is not just another NFC marketing platform. It is an end-to-end proximity marketing platform which allows you to leverage other powerful proximity marketing strategies apart from NFC marketing.
How NFC manufacturers can leverage Beaconstac Platform to scale up their business
Leverage a powerful brand name
Beaconstac is a well-known brand name in the proximity marketing industry and has created several successful campaigns with clients like KFC, P&G, Uber, and Google. Leveraging a reputed brand name is a sure shot way for NFC manufacturers to build the right brand image for their own business.
Gain Access to an established customer base
If you are an NFC hardware manufacturer just starting your business, acquiring customers would surely be on top of your priority list of things to achieve. Getting access to an already established customer base is a brilliant way of making your mark and getting noticed.
Provide an integrated solution to the existing customers
Even for those NFC manufacturers who have already acquired a set of customers, providing an integrated cloud-based solution to manage NFC marketing while adding a few more customers to your list is only going to help scale up your business further.
Increase revenue by cross-selling
Since Beaconstac is a well-established platform with clients already using other proximity marketing solutions like Beacon marketing & QR code marketing, NFC manufacturers can significantly increase their loyal customer base by cross-selling. More customers is a direct reflection of more revenue for the NFC manufacturers.