QR Code Strategy: One simple QR code hack to boost your sales at a restaurant
May 14, 2019
One of the biggest challenges faced by restaurant marketers is concerning customer retention. With the industry being utterly dependent on the mood of the customers and their in-the-moment decisions on what to eat, building a loyal customer base is a tricky task to accomplish. Although the restaurant marketers have realized that creating a unique selling proposition for the restaurant is the way to go, they are failing to pay attention to one aspect that can change the way restaurants target the customers.
After all, there is only so much you can do to improvise the menu before it becomes the new trend and doesn’t remain unique to your restaurant anymore.
However, one thing that restaurant marketers can do to differentiate themselves is to integrate fascinating multi-purpose technologies like QR codes in their marketing campaigns. Pioneer brands across all industries including the restaurant industry have already tried and tested QR Codes and are currently reaping the benefits in their respective fields.
How can restaurants personalize customer targeting with QR Codes?
There is a simple QR code hack that can help boost your restaurant sales and get your patrons hooked on to your offerings. The trick to making a difference with your QR code marketing is to use the “Dynamic QR codes”. Dynamic QR codes are the upgraded version of the regular static QR codes with an additional capability of changing the URL linked to the QR code in real-time. Dynamic QR codes also enable you to personalize customer experience based on time, location and days. Personalizing customer experience is a crucial marketing function in the restaurant industry since the restaurants have to constantly update their offerings and services based on changing customer preferences.
Why dynamic QR codes are a better choice for your restaurant marketing
One of the issues that marketers have had with QR codes in the past is that once the QR codes have been downloaded and printed, it is not possible to make changes. The dynamic QR codes entered the picture as an attempt to overcome the drawback of the static QR codes. With dynamic QR codes, you can schedule multiple campaigns to the same QR code based on the time of the day or the day of the year. You can also change the campaigns attached to each QR code as and when you update your offers thereby reduce the cost and hassle of having to generate and print new QR codes for each campaign you launch.
How to use dynamic QR codes to boost restaurant sales
#1 QR code campaigns based on the time of the day
Most restaurants have different menus for breakfast, lunch, and dinner with specific offers attached to each of them. Delivering these offers via dynamic QR code campaigns where the customer scans the same QR code to get a different offer each time is a brilliant way of creating fascination among the customers. Dynamic QR codes are also an excellent way for restaurant owners to get rid of changing menus and offers on chalkboards on a daily basis and replace the chalkboard menu with a scannable QR code based menu instead.
#2 QR code campaigns based on the day of the week
Restaurants ideally schedule offers based on the high traffic and low traffic day of the week. For example, a happy hours offer is valid only on a weekday with less traffic so that it helps the restaurant boost its sales on such days. Creating a new QR code campaign for each day to update the offers and menu of the day is a hassle that restaurants can avoid by choosing to opt for a dynamic QR code instead.
Dynamic QR code campaigns also allow restaurateurs to change campaigns based on the target audience for weekdays vs. weekends. For example, a restaurant near a college might get more students over the weekdays but families over the weekends. The campaigns can change based on their taste and offers tailored for each user segment.
#3 Seasonal and festival based QR code campaigns
With dynamic QR codes, you can deploy the QR codes on your menu or the store-window once and keep changing the menu and offers on the back-end by replacing the URL linked to the QR code.
For example, if the QR code on your menu leads to offers on lemonade or an iced-tea during summers, you can change the URL linked to lead to offers on a hot chocolate drink during the winters.
Another promotional strategy used by most restaurants where dynamic QR codes prove to be useful is during the festival or occasion based offers and discounts on the restaurant menu.
#4 QR code campaigns with flash deals update/ limited period offers
All restaurants have faced situations with unexpectedly low footfall on some days. At times like these, the QR code campaigns that you have already placed on various strategic places can be linked to flash deals/limited period offers in an attempt to increase the footfall.
#5 QR code campaigns to update information
All restaurant marketing strategies involve updating the menu from time to time to keep up with the changing consumption patterns of their patrons. Boost your restaurant sales by keeping your loyal customer base updated on the latest additions to your menu with dynamic QR code campaigns.
#6 Fine-tune QR code campaigns on-the-go
With dynamic QR codes, you can fine-tune your campaigns on-the-go based on the customer analytics data. Continually refining your restaurant marketing campaigns is useful to keep up with the changing trends and customer buying patterns.
Choose the type of campaign you want to create with the QR code. For example, Markdown cards, Custom URL or Forms.
Add logo and customize the QR code with your brand and campaign colors
Download the QR code and test it before printing
Track the number of scans and analyze results
Update your campaigns linked to the QR code based on the scan results
Changing your restaurant marketing campaigns with Dynamic QR codes:
There are two ways which you can adapt to change your campaigns for your dynamic QR codes based on which use-case you are looking to implement.
1. Update information: one-time or continuously
Create a new campaign markdown card or URL and replace the existing URL linked to the QR code with the new one.
2. Schedule campaigns for days, time and seasons:
Create a schedule consisting of all the campaigns you wish to circulate and schedule each campaign to a different time/date depending on when you would like to display which campaign. Add the schedule to the QR code so that when the QR code can display a new campaign each time depending on when it is being scanned.
Use Dynamic QR codes to switch between interesting QR code campaigns for restaurants –
QR Codes for a virtual tour of the kitchen: Customers love watching the chef live in action, more so when their favorite dish is being prepared. Allow users to get a virtual tour of the kitchen or watch the chef preparing their dish while they wait at the table for their food to arrive. A virtual kitchen tour is an excellent way to showcase your hygiene standards.
QR Codes on menu card that lead to images and nutritional information on the dishes: Incorporate QR codes in your menu card to let users know the nutritional value of each dish and see the images of what their order would look like before placing the order. It is only when you assist customers to make an informed buying decision that you can build a strong bond with your customers.
Enable mobile ordering with the scan of a QR code: Enable customers to place their order right from their smartphone without having to repeat the order to a waiter. With QR code scan for mobile ordering, customers can also order at the restaurant and have the food delivered at home.
Let users connect to the restaurant WiFi with a QR code scan: Free WiFi is a massive attraction among the student community. Providing free WiFi alongside good food with just a scan of a QR code is a brilliant way to target the millennial market.
QR codes on restaurant windows and doors to advertise even when you are closed:Deploying QR codes on windows and doors can help you advertise for the upcoming offers even when you are closed.
Dynamic QR code campaigns remain an untapped area with great potential in the field of restaurant marketing as a brilliant way to boost restaurant sales. The simple QR code hack of using a dynamic QR code instead of a static QR code in your restaurant marketing campaigns can help to increase the restaurant sales significantly.