Compatible on multiple platforms: A single code base is compatible on both Android and iOS and there is a consistency in the look and feel of the app.
Cordova plugins: Cordova is open source and developers can use a wide variety of resources to create powerful mobile apps.
Why businesses prefer Cordova
The average cost to develop an iOS app is about $28,000 while an Android app development can cost $23,000 and the cost to hire a app developer in the US is $107,000/year. (Source)
The app development cost is usually calculated by multiplying the development time by the hourly rate of a developer.
Since Cordova apps can be developed faster because of their hybrid nature, this cuts down on costs considerably. Cordova apps also use less and simple code which is easier to iterate when updates are made.
With all the short-term challenges that retailers and brands face – health and safety, decreased labor force and consumer demand, one solution that has consistently proven to be effective is contactless or zero-touch marketing strategies.
As businesses and organizations prepare themselves to flatten the curve and curb the spread of COVID-19, reduced manpower, postponed or canceled events and overall uncertainty have emerged as unwavering issues.