Compatible on multiple platforms: A single code base is compatible on both Android and iOS and there is a consistency in the look and feel of the app.
Cordova plugins: Cordova is open source and developers can use a wide variety of resources to create powerful mobile apps.
Why businesses prefer Cordova
The average cost to develop an iOS app is about $28,000 while an Android app development can cost $23,000 and the cost to hire a app developer in the US is $107,000/year. (Source)
The app development cost is usually calculated by multiplying the development time by the hourly rate of a developer.
Since Cordova apps can be developed faster because of their hybrid nature, this cuts down on costs considerably. Cordova apps also use less and simple code which is easier to iterate when updates are made.