QR codes have made a huge leap from being exclusively present in payment sections to popping up on newspapers, magazines, posters and so on, with a millennial audience just as captivated to take out their smartphones and scan them.
In a nutshell, QR codes [Quick response codes] are the traditional upgrade from barcodes that hold more information and are accessible by a wider audience.
According to a recent survey in Statistica, in the US alone, an estimated 10 Million households have scanned a QR code in the year 2018 itself. QR codes can be scanned by a smartphone, to reveal information that is embedded within.
The fact that they are accessible by a wider audience, highlights the very advantage of their use case in events. The possibilities, in the case of QR codes, expand way beyond sharing event details on paper, and give event marketing and managing a new approach, in the digital era.
QR codes in events: The clue to reaching out to millennials?
Handling an event could be an arduous task, be it corporate or casual. But with the right technology, one can make sure that no issue or topic goes overlooked, all the while executing an event applause-worthy. Reaching out to an audience that is mostly engrossed in smartphones, needs to be done in a way that grabs their attention and contains the element that a personal invitation would.
While marketing and reaching out to people regarding the event is a key aspect, managing the audience that does turn up is another. While QR codes have been around for a long time, their creative uses have definitely highlighted the fact that it is a technology at disposal that could be the answer to most event handling issues.
How to use QR codes in events?
The versatility of QR codes has been a major reason for their increased and widespread usage, with an audience who knows to pull out their smartphones and scan, upon noticing one. Be it a big or small event, the presence of these pixelated black and white squares can do wonders and give the required edge to better event handling.
1. Promoting the event
While print material has the potential to create impressions for a limited amount of time, adding a QR code can allow maximum impressions during the interval. If one is advertising through posters or billboards and other print media, having a compelling ‘Call to Action’ and a QR code underneath it, with an explanation regarding the event can compel the audience to be intrigued and finally scan the QR code, only to be impressed with seamless information delivery. You could have the QR code leading to a website or details of your event.
Planning a flawless event for today’s generation requires combining the aspects of real-world and technology, and e-invites are a creative way of doing so. You could create a customized QR Code for an E-invitation, or even a printed one, with a QR code. You could have this QR code lead to various options,
-Link a Google Maps location to your event within the QR code
-Ensure that the event date is saved to the user’s calendar upon scanning
–Lead to a website, or a poll regarding the expected crowd
-Allow attendees to enter contests, access to event maps and special offers
While these are just some options, curating an e-invite could turn out to be a good adaptive strategy to create impressions and create anticipation prior to the event.
3. Optimize event handling
Based on the type of event, the approach to using QR codes could vary. Ranging from a professional board meeting, where QR codes could be used to share materials to every attendee to a food fair, where different stalls could be equipped with QR codes which upon scanning could lead to more information or websites, one just has to think outside the box when it comes to this technology. Creative usage could steer the event away from any miscommunication or confusion during the event.
In cases of events that require on-spot registration, QR codes linked to a Google form requiring participant details could lead to more efficiency. Impressions can even be created post-event, with a similar idea, linked to Google forms that allowed the attendees to comment and review post-event.
Why QR codes, above all other technology?
For an event planner, the perfect event would be to have a good audience turnout, effective communication, and interaction to ultimately build trust regarding planning skills. The benefits of using technology in the process is vast, however, outlining the major questions before assigning and using the technology is essential.
1. How does a QR code work?
Essentially, QR code is a 2-dimensional barcode that when scanned, opens up a link, contact, SMS, website among other things. It works on the basis of scanning using a smartphone, to provide more information regarding a subject. However, delving into the topic, there are mainly two types of QR codes – Static and Dynamic.
-Static QR codes- These are mainly preferred for one-time usage, for instance, QR codes on a particular food stall, on flyers and posters, event-specific game instructions and so on. The information once encoded, cannot be modified post-printing.
– Dynamic QR codes– These are mainly preferred for multiple time usage, without having to switch between QR codes. The information encoded can be changed, at any interval of time. For instance, using dynamic QR codes on event invites, attendee reviews, event registrations and so on, proves to be an advantage. The information encoded can be modified post-printing.
This is where the advantages of dynamic QR codes come in. With dynamic QR codes, one can track the analytics regarding the number of scans, time, location, and duration of high activity. One can create landing pages that pop up on scanning the code, and even assign campaigns to different codes and manage them all in one dashboard. One can even download QR codes in formats of higher quality, with zero compromises on quality.
Before deciding on the use cases, it is essential to know certain tips to enhance user statistics. For QR codes to be effectively scanned, the size should be below 1.2×1.2 inches and optimal placement of the code should be a priority. They can be used on flyers, posters, invites, stalls, on product packaging, business cards and so on, having ensured that the code is placed in a detectable location.
Examples of QR codes being used in events
1. BookMyShow introduces paperless tickets
With the cinema industry on the rise and events around cities requiring the right medium to reach out to the audience, this company started offering a paperless ticketing experience, with the usage of QR codes on tickets. With these tickets, one only had to purchase them online and scan them at the entrance of the event to gain access. This concept took over as a success and has contributed to environmental positive impacts as well.
While the Coachella Valley Music Arts festival draws quite the audience, with the program consisting of 160 artists, a variety of food and so much more, this year, the audience might have to use their smartphones for more than just live-tweeting and posting. The festival is all set to unveil a scavenger hunt consisting of scanning QR codes to avail access to various challenges and to earn coins and badges, making the festival more interactive, with the help of these very QR codes.
3. The Venice carnival and treasure hunts
An annual festival held in Venice has ventured into the digital arena for the travelers of the 21st century. While they offer free QR codes that lead to their Self Guided Walking game and the Carnival events map, the assurance of a complete access to an interactive experience for users new and old is guaranteed with a great opportunity to view the Venetian Carnival experience in a modified way, with QR codes.
The topic of events definitely brings forward the challenge of a productive and innovative way of handling them in this era. The benefit of using a technology that you can utilize for maximum benefit is that every single task needn’t be arduous and done by the event planner. Using QR codes can ensure that none of the smaller events are overlooked and can prove to be a beneficiary devised plan for better event management.