Dynamic QR codes as the name suggest, are QR codes with flexible destination URLs. The flexibility is in terms of the time (varies based on season, day of the week or a one-time launch) and device used for scanning.
The #1 thing about dynamic QR codes is that it rotates campaigns linked to it without the requirement to reprint and redistribute.
How do dynamic QR codes work?
When you create a dynamic QR code on Beaconstac, a standard short URL is linked to the dynamic QR code. This short URL redirects to different URLs based on the parameters passed from the Beaconstac dashboard.
Do QR codes for marketing work in 2019?
QR codes have seen a resurgence in its usage in the last couple of years. This massive upturn can be attributed to two major factors –
Major consumer brands like Google Pay, Snapchat, Amazon, Bing search, PayTm and BookMyShow made scanning a QR code a phenomena
How are dynamic QR codes different from the basic/regular QR codes? [static vs dynamic QR codes]
Black-and-white QR codes that redirect to a fixed URL are something that most of us would have experienced by 2019. But dynamic QR codes take this to the next level. Dynamic QR codes have flexible destination URLs. These URLs can be either scheduled or changed in real-time based on the time, device and location. Types of re-direction for dynamic QR codes are –
Differences between static QR codes and dynamic QR codes
Static QR codes
Dynamic QR codes
Once created, the destination URL cannot be changed
Have the flexibility to change the URL linked to it – even after printing and distributing
Stores the data directly in the QR code graphic
Stores a short dynamic URL on the QR code graphic
QR codes that store complex data look extremely dense
These QR codes are lesser dense images and are more reliable to scan.
One cannot track the performance of a static QR code
The performance of a dynamic QR code can be tracked
Chapter 2: Advantages of a dynamic QR code generator
#1. Make on-going modifications to a QR code campaign based on analytics
High traffic restaurants and supermarkets often want to change their offers and prices dynamically based on how the offer performs. With detailed analytics, measure scans, when the scan took place, where and with what device. FIne-tune campaigns for maximum success
#2. Save time & marketing dollars by changing campaigns rather than reprinting marketing material
Cosmetic brands and F&B brands have great opportunities for engaging with a customer for an elongated time duration via a QR code on the product or the packaging. Be it a new product launch, month’s special, re-ordering or a season’s special, rotate campaigns linked to a QR code and re-engage with your existing customer base. With dynamic QR codes, one can plan flexible marketing campaigns to boost conversion and make it extremely relevant. Also, save time and hundreds of dollars!
#3. Fix typos or mistakes conveniently
One might make a mistake while entering a URL, phone number on a vCard, or an email address. In case of a static QR code, the only option is to re-create a QR code, re-print and re-distribute. On the other hand, dynamic QR codes are easy to edit or update.
#4. Dynamic QR codes can be scanned quickly
Dynamic QR codes have short URLs assigned to them that redirect to desired destinations. This means that it stores fewer characters as compared to a static QR code that stores data directly. As a result of which, dynamic QR codes can be scanned faster and easier.
Chapter 3: Dynamic QR code – Use cases
I have identified some of the most common industries that can leverage dynamic QR codes. Nevertheless, almost all industries can borrow from these use cases and build a powerful QR code campaign.
Use QR codes on pamphlets and standees and rotate campaigns based on the time of the dayandday of the week
Use QR codes on menus to prompt offers based on the season or festival. For eg, cold coffee options in the summer and hot chocolate in winters.
Update the same QR codes put up on restaurant windows and strategic billboards to reveal flash deals and limited offers
Use dynamic QR codes instead of multi-fold physical menus. This lets you update the menu from time to time
Create an interesting wall of curiosity that helps you engage with your diners. Deliver engaging content on a scan – chef in action, virtual tour of the kitchen, nutritional information and food talks, MasterChef episodes to grow the appetite and more.
Use a QR code to allow users to connect to your WiFi. Dynamic QR code allows you to update the password whenever you choose to change it.
I am fascinated by tech-driven marketing. Love to read & write about entrepreneurship and tech-driven business strategies for B2B and B2C companies. Have b(e)acon and eggs for breakfast and always up for doughnuts!