Apart from drugs with an API, having a QR Code on other medical instruments can also be life-altering. For diabetics who need to inject themselves with insulin, a proper tutorial video can make all the difference in the world. Pharma companies can place QR codes that direct users to such tutorial videos to reduce the learning curve. The same can be replicated when it comes to blood pressure monitors, glucometers or inhalers.
Along with letting consumers browse the website, drug labels can also contain a PDF which can do away with the medication package insert completely. Not only is this completely eco-friendly as it saves paper, but it is also useful for the consumer as they don’t have to hold onto the insert forever.
With all the short-term challenges that retailers and brands face – health and safety, decreased labor force and consumer demand, one solution that has consistently proven to be effective is contactless or zero-touch marketing strategies.
As businesses and organizations prepare themselves to flatten the curve and curb the spread of COVID-19, reduced manpower, postponed or canceled events and overall uncertainty have emerged as unwavering issues.