Last Updated: August 30, 2019
The Central Drugs Standard Control Organisation (CDSCO) in India has
issued a draft notification that every active pharmaceutical drug must ship with a QR Code.
Why does the CDSCO want a QR Code on drug labels?
QR Codes have been proposed to ensure authenticity and facilitate tracking. QR codes to indicate the authenticity isn’t a new concept.
New PAN cards feature a QR Code to prevent income tax fraud. The University Grants Commission (UGC) mandated all universities and higher education colleges must issue a QR Code on the degree for security.
According to the proposed mandate by CDSCO, a
QR Code is required on primary, secondary and tertiary packaging and must contain the following information:
Unique product identification code
Name of the Active Pharmaceutical Ingredients (API)
Name and address of the manufacturer
Date of manufacture
Date of expiry or retesting
Serial shipping container code
Manufacturing licence number/import licence number
Special storage conditions required (if any)
What can pharmaceutical companies do with a QR code?
Pharmaceutical companies can simply use a
Text QR Code to display the mandatory information. A text QR Code reveals some text which can be viewed upon scanning. Consumers can scan QR Codes using their smartphone’s camera in less than a second and check all the details.
How to scan a QR Code with an Android smartphone
Apart from giving consumers the necessary information, pharmaceutical companies can also use
QR codes in a plethora of ways to improve the average consumer’s experience.
#1 Redirect consumers to the specific drug website
Pharmaceutical companies can redirect consumers to the specific drugs’ website to find out more about the composition and possible side effects.
Learn how to create a Website QR Code from scratch in less than 2 minutes
#2 Show tutorial videos
Apart from drugs with an API, having a QR Code on other medical instruments can also be life-altering. For diabetics who need to inject themselves with insulin, a proper tutorial video can make all the difference in the world. Pharma companies can place QR codes that direct users to such tutorial videos to reduce the learning curve. The same can be replicated when it comes to blood pressure monitors, glucometers or inhalers.
Create QR codes to display tutorial videos
#3 Provide additional information via PDF
Along with letting consumers browse the website, drug labels can also contain a PDF which can do away with the medication package insert completely. Not only is this completely eco-friendly as it saves paper, but it is also useful for the consumer as they don’t have to hold onto the insert forever.
Convert your PDF into a QR Code
#4 Remind people to take their medication on time
People with dementia are often confused and usually have around 6-8 pills to take throughout the day. Even with full-time carers, it can become a hassle to manage medication. By having a QR Code on the packaging, patients or their carers can add recurring events to their calendar to keep a track of the medication and intake. These QR codes can also be placed on the packaging of birth control pills that must be taken at the same time every day.
QR Code Solution for Pharmaceutical Companies
Beaconstac offers enterprise-level security and robust features that make managing hundreds of QR Codes a seamless experience.
Simple 3 step process to create QR Codes with a logo
Here’s what you can do with the Beaconstac’s QR Code Solution –
Generate short URLs
Customize URLs to align with your domain
Create QR codes in bulk Create robust QR codes that can be scanned even after slight wear and tear
Track QR codes to monitor the engagement of consumers with the medicine Create customized QR codes with your brand logo that stand out
Retarget users based on their medical history
Try Beaconstac’s QR Code Solution built for pharmaceutical companies. Schedule a demo to get customized QR Codes today!
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This blog was originally published on August 23rd, 2019 at 06:22 pm