Last Updated: February 22, 2021
Beaconstac was named the #1 QR Code Generator for CBD companies by Street Fight. Scroll down to read more.
Several states in the US require that all hemp products, including CBD oils, will be legal for purchase only when labeled. This also extends to beauty companies that create CBD infused product lines. The label should include a QR Code that informs consumers about the ingredients used and a certificate of analysis done by a third-party lab.
So which states require a QR Code on the CBD label?
Indiana, Texas, Utah, Florida, New York, and Oregon have all made it mandatory to include a QR Code. With growing CBD markets, the other States are expected to join them soon.
In 2021, not all states in the U.S. require QR codes on them. However, most reputable CBD companies have either switched or are switching to QR codes on labels to ensure customer delight. Not just that, adding a QR code to a physical product unlocks a host of opportunities for the brand, which we will touch upon later in the article
The first step is to identify if your CBD product falls under food and beverage, or supplements. Based on this categorization, you need to follow different sets of CBD label guidelines.
If you identify yourself as a food and beverage CBD product, then refer to FDA food labeling guide and if you are a CBD isolate (supplement) then refer to FDA labeling regulations for dietary supplements.
Based on my research and borrowing from the best in the industry, I have put together an ideal way of designing a CBD product label.
QR codes on CBD packaging labels not only help consumers make informed decisions about the product that they are consuming but allow brands to assure quality. A QR code on the label can be linked to one or more of the requirements –
QR codes are a decade-old-technology that witnessed a massive resurgence across the globe in the last couple of years. This can be attributed to two major reasons –
RELATED: What Marketers thought about QR code usage in 2019
According to GlobalWebIndex, the United States, especially North America have shown significant growth in QR code usage in the last year (2018)
At Beaconstac, we have been working with a growing number of CBD companies to do a lot more than comply with the labeling regulation.
Attract more scans with an attractive looking QR code – add brand colors, logo and choose from our shape-shifting QR codes templates. A customized QR code not just boosts scans, but also reinforces your branding.
Rotate, update or switch to temporary campaigns linked to the QR code. With Beaconstac’s dynamic QR codes you can reuse them for multiple campaigns without having to reprint them on packages.
Convert your marketing campaign’s PDF to QR Codes
You can restrict your content by using our built-in feature that asks users to confirm their age and their date of birth to help you comply with local laws.
This is super easy to set up. Read our feature announcement on age gated QR Codes to know how.
Landing pages are creative advertisement cards that you can craft on Beaconstac’s editor. These cards can contain text, media, and CTAs. One idea at a time is a great way of communicating with consumers. Link them in series to deliver multiple pieces of information in one session, for eg, the ingredients in the package and then the certificate of analysis and finally advertise your latest products.
Similar to how you use drag and drop options on WordPress to create your websites, landing pages are great for mini websites or running specific marketing campaigns.
Measure the campaign performance to fine-tune the positioning and size of the QR code on the CBD packaging. Beaconstac QR codes also have a frame around with a call-to-action. Set up A/B tests with different call-to-action copies and go ahead with the best performing one.
With Beaconstac’s QR solution, enjoy robust security standards and framework to deliver unlimited secure and seamless campaigns. Once your campaigns are over, you can always redirect to a default URL (your website)
Still, confused about how to choose the right QR Code generator?
Reconnect with consumers on online channels even when they are not in your business location. Beaconstac allows you to retarget consumers who scanned QR codes – on Facebook and Google. 90% of the companies have seen 3X better conversions with retargeting ads.
A CBD QR Code is a packaging label where QR Codes are placed on CBD products to display the contents of the product. A CBD QR Code shows the amount of THC oil present in the product, missing cannabinoids, and if the product is lab-tested for authenticity.
To learn about the product ingredients, simply scan the QR Code on the CBD product and click on the link.
Yes. CBD QR Codes is imperative to learn about the product and its ingredients. In fact, states like Utah, Indiana, and Oregon have made it compulsory to include CBD QR Codes on all products containing THC.
Yes. In addition to the license, CBD oil merchants must also include QR Codes on all their products to avoid facing stiff penalties.
A CBD QR Code should contain the following items –
The FDA has a set of 26 common questions and answers that allows the regulation of CBD products and labeling. In inclusion to that, the FDA regulates by keeping the following items in check –
I am fascinated by tech-driven marketing. Love to read & write about entrepreneurship and tech-driven business strategies for B2B and B2C companies. Have b(e)acon and eggs for breakfast and always up for doughnuts!
Almost 20 years ago, when SARS infected 8,000 people in China, it helped catapult Alibaba Group into a global online retail giant
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This blog was originally published on September 6th, 2019 at 04:13 pm
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