The Utah Department of Agriculture and Food (UDAF) recently announced that all hemp products, including CBD oils, will be legal for purchase only when labeled. The label should include a QR Code that informs consumers about the ingredients used and a certificate of analysis done by a third-party lab. With this announcement, Utah joins the bandwagon of states with similar label requirements – Indiana and Oregon. With growing CBD markets, the other States are expected to join them soon.
In 2019, not all states in the U.S. require QR codes on them. However, most reputable CBD companies have either switched or are switching to QR codes on labels to ensure customer delight. Not just that, adding a QR code to a physical product unlocks a host of opportunities for the brand, which we will touch upon later in the article
Concerns with CBD products
Product packaging is often inaccurate or misleading
Products might contain other additives that alter health conditions
Metals, pesticides, bacteria and solvents from cannabis plants might surface in products.
Concentrations of CBD are lower than advertised
Many products for sale remain untested
THC content might not be lower than the recommended standards of 0.3%
How QR codes are helping ensure product standards & safety
QR codes on CBD packaging labels not only help consumers make informed decisions about the product that they are consuming but allow brands to assure quality. A QR code on the label can be linked to one or more of the requirements –
It can indicate the ingredients used and its influence on health
the concentration of CBD being sold
the expiration date
product’s certificate of analysis
Adoption of QR codes as a technology in the United States
QR codes are a decade-old-technology that witnessed a massive resurgence across the globe in the last couple of years. This can be attributed to two major reasons –
Major consumer brands like SnapChat, Pinterest, Google Pay and Amazon made QR scanning a natural phenomenon for millennials. In the United States especially, PayPal, Target and Walmart created a similar impact.
Rotate, update or switch to temporary campaigns linked to the QR code. With Beaconstac’s dynamic QR codes you can reuse them for multiple campaigns without having to reprint them on packages.
#3. Use a cascade of markdown cards to stitch multiple pieces of information together
Markdown cards are creative advertisement cards that you can craft on Beaconstac’s editor. These cards can contain text, media and CTAs. One idea at a time is a great way of communicating with consumers. Link them in series to deliver multiple pieces of information in one session, for eg, the ingredients in the package and then the certificate of analysis and finally advertize your latest products.
#4. Track the usage of QR codes
Measure the campaign performance to fine-tune the positioning and size of the QR code on the CBD packaging. Beaconstac QR codes also have a frame around with a call-to-action. Set up A/B tests with different call-to-action copies and go ahead with the best performing one.
#5. Beaconstac QR codes are highly secure
With Beaconstac’s QR solution, enjoy robust security standards and framework to deliver unlimited secure and seamless campaigns. Once your campaigns are over, you can always redirect to a default URL (your website)
#6. Retarget consumers on Facebook and Google
Reconnect with consumers on online channels even when they are not in your business location. Beaconstac allows you to retarget consumers who scanned QR codes – on Facebook and Google. 90% of the companies have seen 3X better conversions with retargeting ads.
I am fascinated by tech-driven marketing. Love to read & write about entrepreneurship and tech-driven business strategies for B2B and B2C companies. Have b(e)acon and eggs for breakfast and always up for doughnuts!