Several states in the US require that all hemp products, including CBD oils and tinctures, will be legal for purchase only when labeled. This also extends to beauty companies that create CBD infused product lines. The label should include a QR Code that informs consumers about the ingredients used and a certificate of analysis done by a third-party lab.
So which states require a QR Code on the CBD label?
Indiana, Texas, Utah, Florida, New York, and Oregon have all made it mandatory to include a QR Code on hemp product labels. With growing CBD markets, the other States are expected to join them soon.
In 2021, not all states in the U.S. require QR Codes on cannabis product labels. However, most reputable CBD companies have either switched or are switching to QR Codes on CBD labels to ensure customer delight. Not just that, adding a QR Code to a physical product unlocks a host of opportunities for the brand, which we will touch upon later in the article.
CBD label requirements
Concerns with CBD products
Product packaging is often inaccurate or misleading
Products might contain other additives that alter health conditions
Metals, pesticides, bacteria and solvents from cannabis plants might surface in products
Concentrations of CBD are lower than advertised
Many products for sale remain untested
THC content might not be lower than the recommended standards of 0.3%
How to design your cannabis product label
The first step is to identify if your CBD product falls under food and beverage, or supplements. Based on this categorization, you need to follow different sets of CBD label guidelines.
Based on my research and borrowing from the best in the industry, I have put together an ideal way of designing a CBD label.
How QR Codes on CBD labels help to ensure product standards & safety
QR Codes on CBD labels not only help consumers make informed decisions about the product they’re consuming but allow brands to assure quality. A QR Code on the cannabis product label can be linked to one or more of the requirements –
It can indicate the ingredients used and their influence on health
the concentration of CBD being sold
the expiration date
the product’s certificate of analysis
Adoption of QR Codes as a technology in the United States
QR Codes are a decade-old technology that has witnessed a massive resurgence across the globe in the last couple of years. This can be attributed to two major reasons –
Major consumer brands like Snapchat, Pinterest, Google Pay, and Amazon made QR scanning a natural phenomenon for millennials. In the United States especially, PayPal, Target, and Walmart created a similar impact.
According to GlobalWebIndex, the United States, especially North America has shown significant growth in QR Code usage in the last year (2018).
QR Code solution built for CBD companies
At Beaconstac, we have been working with a growing number of CBD companies to do a lot more than comply with the labeling regulation.
#1. Create customized QR Codes with logo for cannabis oil packaging
Attract more scans with an attractive-looking QR Code on a CBD oil label – add brand colors, logo, and choose from our shape-shifting QR Code templates. A customized QR Code not just boosts scans, but also reinforces your branding.
#2. Deliver information dynamically with QR Codes on CBD labels
Rotate, update, or switch to temporary campaigns linked to the QR Code. With Beaconstac’s dynamic QR Codes, you can reuse them for multiple campaigns without having to reprint them on CBD packaging.
You can restrict your content by using our built-in feature that asks users to confirm their age and their date of birth to help you comply with local laws. This is super easy to set up. Read our feature announcement on age-gated QR Codes to know how it works.
#4. Use a cascade of landing pages to stitch multiple pieces of information together
Landing pages are creative advertisement cards that you can craft on Beaconstac’s editor. These cards can contain text, media, and CTAs. One idea at a time is a great way of communicating with consumers. Link them in series to deliver multiple pieces of information in one session. For example, the QR Code on your hemp product label can link to the ingredients in the package, then the certificate of analysis, and finally, a catalog of your latest products.
Similar to how you use drag and drop options on WordPress to create your websites, landing pages are great for mini websites or running specific marketing campaigns.
#5. Track the usage of QR Codes on CBD oil labels
Measure the campaign performance to fine-tune the positioning and size of the QR Code on the CBD oil labels. Beaconstac’s QR Codes also provide a frame text with a call-to-action. Set up A/B tests with different call-to-action copies and go ahead with the best performing one.
#6. Beaconstac’s QR Codes are highly secure
With Beaconstac’s QR solution, enjoy robust security standards and framework to deliver unlimited secure and seamless campaigns. Once your campaigns are over, you can always redirect to a default URL (your website).
Reconnect with consumers on online channels even when they are not in your business location. Beaconstac allows you to retarget consumers who scanned the QR Codes – on Facebook and Google. 90% of the companies have seen 3X better conversions with retargeting ads.
Frequently Asked Questions
1. What is a CBD QR Code?
A CBD QR Code is a packaging label where QR Codes are placed on CBD products to display the contents of the product. A CBD QR Code shows the amount of THC oil present in the product, missing cannabinoids, and if the product is lab-tested for authenticity.
To learn about the product ingredients, simply scan the QR Code on the CBD product and click on the link.
2. Are QR Code requirements a future for CBD products?
Yes. CBD QR Codes are imperative to learn about the product and its ingredients. In fact, states like Utah, Indiana, and Oregon have made it compulsory to include CBD QR Codes on all products containing THC.
3. Do you need a license to sell CBD oil in Indiana?
Yes. In addition to the license, merchants must also include QR Codes on all their CBD oil labels to avoid facing stiff penalties.
4. What should you include in your CBD QR Codes?
A CBD QR Code should contain the following items –
Amount of active CBD per serving
Supplement Fact Panel, including other ingredients present in the product
Full-spectrum, broad-spectrum, or isolate
Batch or data code
5. How does the FDA regulate CBD products and labeling?
The FDA has a set of 26 common questions and answers that allows the regulation of CBD products and labeling. In inclusion to that, the FDA regulates by keeping the following items in check –
Not to be false or misleading
Provide the required information (identity statement, statement of the quantity of the contents, distributor name, materials, and warning labels)
Display information correctly
Not violate the Poison Prevention Packaging Act of 1970
I am fascinated by tech-driven marketing. Love to read & write about entrepreneurship and tech-driven business strategies for B2B and B2C companies. Have b(e)acon and eggs for breakfast and always up for doughnuts!
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