Upgrade your QR Codes into a powerful & integrated marketing channel
Last Updated: March 5, 2020
Offline and online experiences are not meant to be in silos – definitely not in 2019. In an attempt to bridge the gap, brands have already added QR codes to their offline presence – on product, packaging or marketing material.
However, in our conversations with FMCG, CBD and CPG brands, we realized that 80% of them are using these tiny black-and-white squares at 10% of their potential.
QR codes in 2019 have not only integrated the offline and online worlds in seamless ways but have also emerged as a powerful engagement and re-targeting channel. If you have been using QR codes for a few years now, this blog post will address how you can upgrade your QR codes to achieve 3X better O2O (offline-to-online) conversions.
Beaconstac’s QR Code solution is built for smarter marketing
Fortune 500 companies such as Nestle, Johnson & Johnson, Puma, and Nike have switched to Beaconstac’s QR platform to create an integrated QR code marketing campaign for their consumers.
Here are a few reasons why the Beaconstac QR code platform is superior to your current one:
#1. Scan to access web pages, PDFs & images
One of the most basic applications of a QR code is to allow users to access a website, a PDF manual or a social media website. With Beaconstac, you can not only accomplish these, but you can also create QR codes that display images, open Appstore/Google Play or Google Maps.
#2. Initiate user action (call, message, email) to generate leads
Capture offline footfalls to generate leads. Currently, when a consumer walks out of your business location, you have no way to reach out to them with future campaigns. With Beaconstac’s QR codes you can make this happen. Allow consumers to scan a QR code and make a call (or a missed call), send a pre-filled message or send an email.
Beaconstac supports dynamic QR codes, which allows businesses to rotate and modify campaigns linked to it. This opens up a host of possibilities for a brand.
A/B test campaigns – See what works best
Try different campaigns for scheduled time duration and pick the winner. Try a web page vs PDF, or test two variations of a web page, or just test two different offers.
Deliver different campaigns at different days
Change campaigns based on the kind of footfalls you get to your business location. Or, you could just switch campaigns during new product launches, or inform consumers about the selected product of the month!
#4. Measure and fine-tune campaigns
It’s not always obvious what kind of information will best resonate with a consumer. Trying different campaigns using a dynamic QR code, helps brands identify a strategy for placing QR codes and the call-to-action next to it. This often doubles, if not more, the engagement with offline products and locations.
With Beaconstac’s analytics engine, see what’s working and what isn’t with real-time performance reports for your QR code. Use analytics to predict your consumer’s location and behavior, so you know how to talk to them.
#5. Align QR codes with your branding
QR codes do not have to be black and white anymore. You can create QR codes in brand colors and logo. With Beaconstac’s QR platform you can also modify the shape of the QR Code. With attractive QR codes, our customers have successfully increased their scans by 4X.
#6. Retarget consumers scanning your QR codes – online
If you have an offline presence, you know how difficult it is to get consumers to walk-in for the first time. What if they aren’t ready to buy when they first find you? Or, what if they didn’t find your store for a repeat purchase? From an internal survey, we found that 83% of first-time users switch to a competitor brand.
Unless you bring them back.
That’s where Beaconstac’s QR code solution comes in. Retargeting consumers who scan QR codes is a powerful new marketing channel that helps convert them into customers after they’ve left your store. These consumers are retargeted with advertisements on online channels like Google and Facebook.
As easy as QR Code campaigns are to create, it can often go sideways when unauthorized, free third-party tools are in the mix. With Beaconstac,businesses can enjoy robust security standards and frameworks to deliver unlimited secure and seamless campaigns. Once a campaign is over, you can use the QR dashboard to redirect the URL to your preferred website or create another high-intent lead generation landing page.
How is a Beaconstac QR Code different from a basic QR code?
Basic QR codes
Beaconstac’s QR codes
Black and white squares
Colored, interesting patterns, logo for branding
Redirect to an online campaign
A complete engagement & retargeting marketing channel for the offline world – Redirect to an online campaign- Generate leads- Get repeat visitors- Retarget offline consumers- Measure & fine-tune campaigns
Connected, safe and scalable platform for businesses
Why should businesses already using QR codes switch to Beaconstac?
Most brands use QR codes as a regulatory compliance practice. However, QR codes should be placed front and center to drive your marketing campaigns. At Beaconstac, we reimagined what QR codes are capable of and build a QR code solution that can not just direct offline traffic to online channels, but also –
Generate offline leads
Build brand awareness
Measure the efficiency of offline marketing
Retarget offline consumers and bring them back to e-stores or physical stores (Like Google Adroll, but for the offline world!)
Get feedback at the point it matters the most – when consumers are using your products
I am fascinated by tech-driven marketing. Love to read & write about entrepreneurship and tech-driven business strategies for B2B and B2C companies. Have b(e)acon and eggs for breakfast and always up for doughnuts!
While restaurants are eager to formulate a robust post-crisis plan, the evolving consumer behavior makes this hard to do. In this blog post, I talk about the expected change in consumer behavior and how restaurants can adapt to keep their doors open post-lockdown.