Although they didn’t quite take off as expected for mainstream use in America, countries like India and China took them up and used QR code-based mobile payment, almost displacing the cash system entirely.
The eCommerce industry has long relied on the CNP or card-not-present method of payment that directs consumers to enter credit card details and security codes before buying items.
This comes with more risks as merchants store the customers’ details online, which could be devastating in the event of data breaches.
With QR codes though, the purchasing experience for customers and merchants is improving, as consumers can make payments simply without the merchant getting customer data or sensitive information.
This way, the transaction is faster, more secure and simplified. Consumers can hold their mobile devices to scan and read the code using a payment app and initiate payments without entering credit card details.
In August 2017, the global technical body – EMVCO – that manages EMV specifications, released the consumer-presented and merchant-presented QR code payment specifications that are free to use.
A good example of the merchant-presented QR codes can be found in all Walmart stores.
Consumers just use their mobile devices to scan the code on the checkout screen and pay for goods using the payment method in the Walmart Pay app.
How eCommerce is using QR codes to bring back users
Smartphone owners are increasing by the day if statistics from the US and UK are anything to go by.
Usage and purchase figures surpass these ownership numbers with smartphone users in the UK checking their phones more than a billion times every day, half of whom look at them as soon as they’re awake each morning.
With such astonishing figures, QR codes have a huge potential to change how eCommerce operates, besides marketing, advertising and customer services used by the industry.
Here are 7 creative ways that the eCommerce industry is leveraging QR codes to bring back users:
With a QR code, your customers can learn more about your products and purchase them much faster.
Some businesses could be running brick and mortar stores in parallel, in which case you can display the code on the windows. This way, you’ll still sell while your store is closed by redirecting customers to your online store instead.
If you’re running a pop-up or event where there’s not enough inventory space, customers can scan and purchase products using the QR code and get their orders delivered to their doorsteps.
Billboards are all around us, so are QR codes. A good example is Calvin Klein’s three billboards, which the company ran in Los Angeles and New York, linking to an exclusive commercial.
You can apply QR codes to video marketing by adding them to business cards, which when scanned, link to short intro videos on Vimeo or YouTube. This brings back users as it reminds them about your online store and products.
They also come in handy in web video, TV commercials and Google TV ads, where the code integrates into a call-to-action served at the end of the ad, calling the viewers to interact with it.
Store owners can track each scan of the code and see when the ads ran plus the effectiveness on particular channels, time-slots and/or audiences. It’s a cool factor that’d reflect nicely on companies and their innovative products while increasing user traffic.
A good example here is DynoMighty, who integrated the QR codes in TV ads. They have two sites selling the same product, but only targeted one of them in their TV ads.
As it turns out, they got more conversions from iPhone users, but more traffic from Android, which is helping them develop their next wave of ads.
This is possibly the most common use of QR codes in eCommerce as customers can instantly scan and redeem coupons from their devices.
It eliminates the hassle of going through silly code or recalling complex number patterns to get a discount. QR codes are easier to save and contribute to seamless customer experience with no interruptions.
The risk of losing a coupon is less, or done away with altogether, so customers are assured they can bookmark the page and still find the offer online.
QR codes allow eCommerce store owners to offer special coupon codes for repeat customers and limit the usage of the coupon to them alone.
The codes then send the customers directly to product pages or “buy now” payment pages, especially when used together with product promotional inserts.
Before you place QR codes on everything you have, it’s best to consider the percentage of people who know what they are, how they work and how to use them.
It’d be helpful to offer instructions alongside your codes, plus links to where customers can download QR code scanners if their devices don’t have one built into them.
By making purchases and payments easier, QR codes help bring users back as they revolutionize how they shop online while making the process more convenient.
Want to set up QR Codes for your eCommerce business? Try Beaconstac’s powerful QR Code Solution that is designed for the eCommerce industry.
Roberto Garvin is the co-founder of Mofluid. He is amazed to see how technology continues to evolve. From email to browsers, search engines, mobile, AI and now blockchain, he feels fortunate to witness it all and is really excited to see what’s next.