Multi-lingual QR Codes – redirect based on the smartphone’s language settings
Explore how to use multi-lingual QR Codes to communicate with your global audience and connect the physical and digital worlds.
Last Updated:  May 6, 2021
For businesses to grow faster and acquire a global audience, they need to be able to communicate with the consumer in their preferred language and deliver localized content. Ergo, global brands shipping across the world need a solution that connects offline experiences with online experience – but in their local languages.
Beaconstac’s QR Code solution now supports QR Codes with multi-lingual support!
What is a multi-lingual QR Code?
A multi-lingual QR Code redirects based on the language setting on the smartphone. This means the same QR Code can be added to a product packaging that ships to Paris, New York, Brazil or Mexico. When the consumer scans the QR Code, they consume content in French, English, Portuguese and Spanish respectively.
How do businesses use multi-lingual QR Codes?
#1. Add multi-lingual QR codes to product packages or the product. This helps in delivering a consistent experience across the globe
#2. Place QR codes on app-first websites to drive downloads. Consumers scan these QR Codes to install the apps from Google Play and App Store, which again is translated based on the smartphone language setting
#3. Provide multi-language customer service by implementing multi-lingual QR Codes on product packaging, websites, or even offline marketing spaces. Consumers can simply scan these QR Codes to get connected to the relevant customer care executive in no time.
How to create a multi-lingual QR Code or a QR Code translate campaign?
#1. Select the type of QR Code you want to create (Website, mobile landing page, PDF, location, app download, etc)
#2. Add the languages you want to support. Then, add the URL or landing page you want to deliver for each language
#3. Customize your QR Codes with your brand logo, colors, and shapes
#4. That’s it. Download your QR Code and use it to attract a global audience!
Why should CPG brands implement multi-language packaging with multi-lingual QR Codes?
In today’s globalized world, the consumer base is diverse. When global consumer products are sold in several different markets all across the globe, the brands must cater to the local market.
Think of Coca-Cola!
According to Data USA, 49.4% of the people in New York speak a non-English language. As a result, product information is consumed by a multicultural and multilingual audience.
With the help of multi-lingual QR Codes or QR Code language, CPG brands of all sizes can provide their customers with product information such as ingredients of the product, packaging product, recipes, and other information without compromising on design.
CPG brands are usually restricted by space of the packaging. In most product categories, CPG brands forcibly squeeze content, often resulting in the omission of offering content in multiple languages.
Say goodbye to such constraints with QR Code translate, or multi-lingual QR Codes.
Consumers have to merely scan the QR Code on the product packaging and be redirected to the brand’s website to learn about the product. The QR Code can also be used to leave feedback as well.
Multi-lingual QR Codes for multi-language packaging has the potential to reduce the limitations of lingual and regional packaging challenges and are better suited to a progressively globalized, interconnected world.
Need help in setting up a multi-lingual QR code campaign for your business? Get on a callwith one of our experts today!
I am fascinated by tech-driven marketing. Love to read & write about entrepreneurship and tech-driven business strategies for B2B and B2C companies. Have b(e)acon and eggs for breakfast and always up for doughnuts!
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