Multi-lingual QR Codes – redirect based on the smartphone’s language settings
Last Updated: December 2, 2019
For businesses to grow faster and acquire a global audience, they need to be able to communicate with the consumer in their preferred language and deliver localized content. Ergo, global brands shipping across the world need a solution that connects offline experiences with online experience – but in their local languages.
Beaconstac’s QR Code solution now supports QR Codes with multi-lingual support!
What is a multi-lingual QR Code?
A multi-lingual QR Code redirects based on the language setting on the smartphone. This means the same QR Code can be added to a product packaging that ships to Paris, New York, Brazil or Mexico. When the consumer scans the QR Code, they consume content in French, English, Portuguese and Spanish respectively.
How do businesses use multi-lingual QR Codes?
#1. Add multi-lingual QR codes to product packages or the product. This helps in delivering a consistent experience across the globe
#2. Place QR codes on app-first websites to drive downloads. Consumers scan these QR Codes to install the apps from Google Play and App Store, which again is translated based on the smartphone language setting
How to create a multi-lingual QR Code campaign?
#1. Select the type of QR Code you want to create (Website, mobile landing page, PDF, location, app download, etc)
#2. Add the languages you want to support. Then, add the URL or landing page you want to deliver for each language
#3. Customize your QR Codes with your brand logo, colors, and shapes
I am fascinated by tech-driven marketing. Love to read & write about entrepreneurship and tech-driven business strategies for B2B and B2C companies. Have b(e)acon and eggs for breakfast and always up for doughnuts!