To add more choices to what is already possible and to give you a better, customized experience, we’ve added 3 new Dynamic QR Code types – vCard PLUS QR Code, Facebook Page QR Code and Social Media QR Code.
A Facebook Page QR Code allows users to like and follow your page by scanning a QR Code. You can place these Facebook Page QR Codes in-store, on product packaging, print material or even your business card.
Facebook influences buying decisions 7x more than all social media platforms combined. Since it offers a host of ways for businesses to engage with consumers, a Facebook Page QR Code makes it easier for you to engage with users on Facebook.
Since the QR Code is Dynamic, if you ever change your username – you can do so in real-time without printing out or creating a new QR Code.
All you need is your Facebook Page username. This can be found under your profile name on Facebook. For instance, Beaconstac’s Facebook username is ‘beaconstac’.
You can customize the Like Button – either display the number of likes you already have or don’t.
See how we’ve created a Facebook Page QR Code for Beaconstac below:
Scan the QR Code with your smartphone to like us on Facebook!
A vCard PLUS QR Code shows anyone who scans it all your contact information along with your photo, company’s details, logo and location and the nifty option to download the contact card. Use it as a business card, in conferences, on LinkedIn or at meetups.
You might have already used our Static vCard QR Codes. The problem with Static vCard QR Codes is that you can only use it for a single event. If you need to edit details, change your email address or phone number, that just isn’t possible with Static vCard QR Codes.
vCard PLUS QR Codes aren’t just better because they’re dynamic, but they also offer a ton of customization which is great for consistent branding.
Fill out all the details. Some fields like First Name, Last Name, Email and Phone are mandatory and the rest is up to you. You can add your designation, location, company’s name, logo and website, and a nice little summary to sum up your experience.
We created a vCard PLUS QR Code for our Customer Evangelist, Claire Mossberg.
Scan the QR Code to save her contact information on your smartphone right away!
#UPDATE 3: Social Media QR Code
A Social Media QR Code enables users to find you on one or all social media channels that your business has a presence on. Instead of placing icons of social media on products, you can place one single QR Code that will let users start engaging with you instantly.
Right now, you can create separate QR Codes for your social media channels. But, having several different QR Codes can confuse the user. Also, smaller products can’t have more than one QR Code.
Choose one or more social media channels and just enter your username. You’re done!
Sneh is a Content Marketer at Beaconstac. When she’s not obsessing over customized QR Codes, she can be found fawning over dogs or bingeing on Netflix. To discuss content marketing or anything else under the sun, reach out to her on Twitter or LinkedIn.
With all the short-term challenges that retailers and brands face – health and safety, decreased labor force and consumer demand, one solution that has consistently proven to be effective is contactless or zero-touch marketing strategies.
This blog was originally published on November 28th, 2019 at 03:23 pm